Mkt 305 ch. 8 “attitudes and persuasion” p1
attitudea lasting, general evaluation of people, objects, a advertisements, or issuesattitude object anything towards which someone has an attitude ONMKT 305 CH. 90/PAGEOrder Nowlasting; general; modifiedAttitudes are __________ and __________, but can be __________direction; strength; preferences; actionsAttitudes have __________ and __________, and help determine __________ and __________functional theory of attitudesstates that attitudes exist because they →