Macro environmental forces slept analysis marketing essay
According to the newspaper reporter Smithers from the Guardian, the immediate impact of this credit crunch meant a declination of 9 % on number of bottles sold in the UK.http://www.guardian.co.uk/lifeandstyle/wordofmouth/2009/mar/23/bottled-water-sales-fall The companies have needed to find a reason which could motivate consumers to appreciate the benefits of bottled water and, hence, motivate them to purchase →