Apply porterβs concept of generic strategies to phillip morrisβs essay
With total 2000 operating revenues of over $80 billion, the diverse lines of Phillip Morris's businesses include some of the world's most successful companies:* Kraft Foods North America and Kraft Foods International, which together form the world's second-largest food company.* Philip Morris U.S.A.and Philip Morris International, makers of the world's best-selling cigarette brand.* Miller Brewing β