- Published: November 14, 2021
- Updated: November 14, 2021
- University / College: University of Missouri, Columbia
- Language: English
- Downloads: 23
SWOT Analysis S (Strengths)
- Adidas is a globally know brand name.
- Produce a high quality products.
- International Brand awareness and recognition.
- Popular for sports footwear, clothing and accessories.
- Adidas is the biggest brand in the sport market, so it enjoys long term relations with the Olympics, FIFA World Cup etc.
- Diversity and variety in products offered.
- Adidas is known for its innovative and functional designs.
- The electroniccommunicationof Adidas is well developed. Its website is also user friendly and promotes business.
- Large market share (16% of global footwear market).
- Major sponsor for a number of global sporting events.
- Purchasing of Reebok.
SWOT Analysis W (Weaknesses)
- High prices in some products.
- Online customer service not ” helpful” or easy to find.
- High cost due to the small order quantity.
- Competition from Nike.
- Loss of trust.
- Love the brand more than the products.
- Not utilizing Reebok.
SWOT Analysis O (Opportunities)
- Entering the Asian market, China is the fastest growing economy in the world.
- New product development (like fragrance, equipment)
- New websites (Adidas global hub video website)
- Entering the female market.
- Social trend and popularity ofsocial mediasites such as Facebook, allowing Adidas to interact directly and build relationships with potential and current customers.
SWOT Analysis T (Threats)
- Nike competition. Nike has strong reputation in the footwear and apparel industry.
- Increase in the Price of Raw materials.
- Continuing challenges in import/export duties.
- Global economic downturn.