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Mahindra & mahindra business

A SMALL INDIAN AUTOMOBILE MARKETER 1950 NOW WORLD CLASS AUTOMOBILE MAKER : A SMALL INDIAN AUTOMOBILE MARKETER 1950 NOW WORLD CLASS AUTOMOBILE MAKER Objectives Of Presentation : Objectives Of Presentation To Study a M&Ms Automotive Sector. To Study Strategies Adopted By M&M. To Study The Impact Of Strategies Adopted By M&M. History : History FOUNDERS- : FOUNDERS- Mr. K. C Mahindra. Mr. J. C. Mahindra. Mr. Gulam Mohammad. Mahindra & Mohammad How Mahindra And Mahindra Came To Existence : How Mahindra And Mahindra Came To Existence PROFILE : PROFILE

Slide 7: Largest Corporate Group- Turnover- US $ 4. 5 bn Ranking- Top 200 Companies in the world Top 10 Companies in India More than 40000 employees directly work with M&M Business Interest – M&M Group : Business Interest – M&M Group Slide 9: Automotive Sector Farm Equipments Trade And Financial Services Infrastructure Development IT Sector Specialty Businesses Slide 10: Automotive Sector- First Jeep in 1949 3rd In India Largest Producer of MUV Product Range : Product Range LAUNCHING OF SCORPIO : LAUNCHING OF SCORPIO Slide 13: Objectives To change a Image.

To enter Into new market segment. To increase a profit. To satisfy the customer needs. Competitors : Competitors Tata Safari Cheverlot Tavera Tata Sumo Toyato Innova Competitive Advantages : Competitive Advantages Stylish look Modern interior Comfortable Competitive price Richness Marketing Strategy Used : Marketing Strategy Used Bolero’s launching as a trial opportunity Positioning of the Scorpio as a car than UV (b’coz size of UV market was small) Press driven event Slide 17: Advertising Naming of the product differently (shadow endorsement strategy) Scorpio From Mahindra

Distribution strategy : Distribution strategy Updated for new customers with personnel that can handle queries & urban market. Capitalized on the existing dealers Dealers in the metros required to have different outlet for Bolero & Scorpio Outlets also handled after sales services & procurement of spare parts. LOGAN LAUNCHING : LOGAN LAUNCHING Objectives : Objectives Scorpio as SUV Enter into Pure Car Market To take advantage of Scorpio Success. Competitors : Competitors Hundai- Accent Ford – Icon Maruti- Sx4 Baleno TATA- Indigo Chevrolet- Spark

Logan Range : Logan Range Target Market : Target Market Income Group – Above 5 lakh. Ad Media Magazines and Television Slide 25: Logan’s Competitive Advantage Mahindra Renault is really a testimony to the way to the companies can synergies each others strengths. Logan gives consumers a whole new choice. Logan is the product of match-made in heaven between Mahindra & Renault. Global Ambitions : Global Ambitions Bolero- Uruguay Road Condition Positive Feedback. FUTURE PLANNING : FUTURE PLANNING

Slide 28: Success in MUV & SUV & also other sectors Next market is heavy automobile sector & two wheeler sector M & M is already in trucks out of India. They are coming with trucks in India in future Slide 29: For two-wheelers M & M can take the opportunity & merge with other companies. CONCLUSION : CONCLUSION Stages of Diversification : Stages of Diversification Jeep and Army Vehicles Commander Other MUV- Pick-up, Armada, Savari Three wheeler- Champion Bolero Scorpio Logan Advantages By Diversification : Advantages By Diversification Slide 33: From Rural to Urban.

International Awards. Copy By World Class companies. MNC Choose M&M as a Partner For Their Product. Export of Scorpio. Small Indian Automobile Marketer is Now world Class Automobile Maker. Declaration : Declaration The Presentation has limitations that is it has been made by individual with a limited time and limited sources of information and for that its not a full information but it’s a part. but it is the best example for the presentation of diversification and product life cycle management. It has been made in December 2007. Arvind L. Burande 30th Dec. 2007

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