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Research Paper, 2 pages (300 words)

Can apps make fast food even faster? we put them to the test.

Subjects: Business, Industries

Info

Published: November 14, 2021
Updated: March 8, 2022
University / College: University of Southern California
Language: English
Downloads: 39

Table of Contents

Chick-fil-A One
Taco Bell Live Más
Starbucks
Domino’s Zero Click

A new wave of promises to makefast foodeven faster. But how good are they? We put four (all available for both iOS and Android) to the test. Bon app-étit!

Chick-fil-A One

The promise: Customize meals down to extra salt and “ lite” mayonnaise, skip the line for pickup and earn points toward free “ treats.”

The reality: I felt all-powerful strutting into a crowded midtown Manhattan location and grabbing my bag of bird without a wait. And those free treats are a big deal: Chick-fil-A’sloyaltyprogram — which rewards frequent customers with items like soft-serve — had been invite-only and shrouded in mystery for years. The app finally grants anybody entrée.

Taco Bell Live Más

The promise: Make customized orders, get deals and maybe even play a game.

The reality: The app is eye-poppingly busy — lots of scenic landscapes and pics of having fun overlaid by text like “ Time to Recharge.” At testing time, there were no special offers and the built-in game was “ out of season.” Womp womp. One plus, such as it is: I could choose additional ingredients or condiments for eachfooditem.

Starbucks

The promise: Beat the line by preordering and prepaying for coffee and food. Cash in rewards for free beverages.

The reality: If your local Starbucks has fear-inducing lines (like mine does), life is better when you can grab a joe to go. Although the automatic encourages me to stay: I’d get free in-store refills. (Also, I’d get a free drink on my birthday.) Maybe next time, I’ll just grab a table to work at — and order from there.

Domino’s Zero Click

The promise: Open an app and a pizza magically shows up at your door. No further tapping or typing required.

The reality: This is nothing short of evil genius: I open the app, wait 10 seconds without clicking “ cancel,” and my favorite pizza (stored in my “ pizza profile”) shows up about 30 minutes later. Good news: The self-loathing associated with buying a MeatZZa Feast Pizza all for myself drops precipitously when I don’t have to say the order out loud.

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