- Published: October 11, 2022
- Updated: October 11, 2022
- University / College: Manchester Metropolitan University (MMU)
- Level: Undergraduate
- Language: English
- Downloads: 8
The captured photos failed to depict the lovely moment and this influenced my decision to purchase a new and high standard camera.
Information search
I relied on external sources of information for developing knowledge of available products that could meet my needs. The internet was a prime tool that allowed me to research on different manufacturers, their product models, and prices for their models. I also relied on media advertisements for knowledge development on cameras.
Evaluation of alternatives
Manufacturer’s corporate image and specialization was the main evaluation criterion. Manufactures advertisements that developed a sense of utility from diversified product and my disposable cash for the purchase identified the product brand and model for purchase.
Purchase decision
I made the decision to purchase Alpha a77 Sonny camera from the company’s dealer in Santa Ana, within the month. Its price was $ 800 with a warranty and I made a cash purchase.
Post-purchase behavior
Derived utility from the camera is satisfactory. The product also has many features and functions that justify its cost. Based on the derived utility, I would recommend Sony products to a friend because the company has a good corporate image and their products’ values correspond to descriptions in advertisements.
