A critical analysis of the role of icts for the strategic development and an assessment of the electronic presence of british airways

Role of ICTs in Strategic Development and Assessment By s Introduction Informationcommunication technologies (ICTs) have contributed towards efficiency, productivity and competiveness improvement in the sector of airline. Well managed ICTs in airline has generated tremendous value for these organizations. Therefore, emergent of mobile technologies and mobile commerce has drastically changed the airline organizations in terms of development.
Types of E-commerce Models in Relation to British Airways
Business-to- Business model
This mode involves electronic transactions for ordering, purchasing and administrative task between British Airways. Use of ICTs has made transportation of goods and services by use of British Airways to be cost effective and flexible; it has made travelling in the air pervasive as information is conveyed efficiently. Moreover, ICTs has assisted the British Airline to strategize and continuously assess of all external elements as well as competition posed by other airlines and customer needs. ICTs have helped the British Airways to adapt themselves in order to enhance the competitiveness (Zong 149).
Business-to-Consumer model
This model involves business transactions between business organizations and consumers. The organization sells and advertises its product through the internet. It provides consumers with online catalogue to choose a variety of their goods. One of the services offered include travel services. British Airways offer travel services to its customer who purchases goods through the internet (online shopping).
Consumer-to-Consumer model
This model involves consumers selling directly to other consumers. For example is an auction web site that allows consumers to advertise and sell their products online to other consumers. When a consumer purchases the auctioned goods, they need the transport service in order to have their goods at their premises. Therefore, through the ICTs mechanism, British Airways is able to satisfy the urgent need of transportation needed by the consumers.
Mobile commerce refers to the use of internet to sell or purchase products online then availing the products into consumer’s hands using wireless technology. Lastly, British Airways has used several tactics to ensure improvement in its services to the customers. Such tactics include arranging sales settlements between airlines and travel agencies to enhance accessibility by the customers and empower often flyer programs that serve domestically to primarily serve the national market (Paul 135).
Lists of References
Dennis. 2004. Electronic Payment Systems: a User-Centered Perspective and Design. Chicago: Abrazhevich Publishers
Julie R. Mariga. 2003. Managing E-commerce and Mobile Computing Technologies. Oxford: Oxford University Press.
Paul May. 2000. Business of Ecommerce used by Corporate Strategy to Technology. Cambridge: Cambridge University Press.
Sanjay Mohapatra. 2012. E-Commerce Strategy: Text and Cases of E-commerce. Cambridge: Cambridge Press.
Zheng Qin. 2010. Introduction to E-commerce. New York: Cen cage Publishers.
Zongqing. Z. 2004. E-commerce and Information Technology. London: Cen gage Press.