2,063
27
Essay, 2 pages (350 words)

Mcfarlane toys: the best of interactive marketing

The website www. spawn. com has many interactive tools that provide a customized marketing experience for each user. The user can move quickly into an area of interest among action figures which includes sporting, comics, and music stars among others. The website has consumers to marketer and marketer to consumer capabilities. It has a message board forum with over 50, 000 active users which can utilize the forum as a way to buy and sell Spawn items among themselves.
Question 2
McFarlane Toys is a company that has enjoyed great success during its business history. The firm exploited an untapped toy market. Currently, the company is facing competition from the big players in the industry in their primary business activity which is action figures. The firm needs to diversify into other segments that have the potential to grow. The relationship the company has built with many artists in the music industry can help the firm penetrate new marketplaces. A growth opportunity for the company is mobile technology downloads. This market is currently in its birth stage. The customer base of the company is already a technologically savvy crowd. The company can sell both music downloads and video game downloadable products. All the products would be sold directly by the company through its own corporate Spawn website. The video game segment is an industry in its growth stage, thus more releases of these types of products can help the company further increase its revenues. The fact that the toy industry is not very profitable outside the United States is a good reason for the company to diversify. Within the toy industry, there is also room for growth for the company. We are living in a knowledge economy. Currently, a toy segment that is not being targeted by large players in the learning and exploration segment. McFarlane can utilize its copyrights to its advantage and create learning toys utilizing its figures. The figures would interact with the user and teach a variety of subjects. These toys can be used to teach the customer’s subjects such as new languages.

Thank's for Your Vote!
Mcfarlane toys: the best of interactive marketing. Page 1
Mcfarlane toys: the best of interactive marketing. Page 2
Mcfarlane toys: the best of interactive marketing. Page 3

This work, titled "Mcfarlane toys: the best of interactive marketing" was written and willingly shared by a fellow student. This sample can be utilized as a research and reference resource to aid in the writing of your own work. Any use of the work that does not include an appropriate citation is banned.

If you are the owner of this work and don’t want it to be published on AssignBuster, request its removal.

Request Removal
Cite this Essay

References

AssignBuster. (2021) 'Mcfarlane toys: the best of interactive marketing'. 13 December.

Reference

AssignBuster. (2021, December 13). Mcfarlane toys: the best of interactive marketing. Retrieved from https://assignbuster.com/mcfarlane-toys-the-best-of-interactive-marketing/

References

AssignBuster. 2021. "Mcfarlane toys: the best of interactive marketing." December 13, 2021. https://assignbuster.com/mcfarlane-toys-the-best-of-interactive-marketing/.

1. AssignBuster. "Mcfarlane toys: the best of interactive marketing." December 13, 2021. https://assignbuster.com/mcfarlane-toys-the-best-of-interactive-marketing/.


Bibliography


AssignBuster. "Mcfarlane toys: the best of interactive marketing." December 13, 2021. https://assignbuster.com/mcfarlane-toys-the-best-of-interactive-marketing/.

Work Cited

"Mcfarlane toys: the best of interactive marketing." AssignBuster, 13 Dec. 2021, assignbuster.com/mcfarlane-toys-the-best-of-interactive-marketing/.

Get in Touch

Please, let us know if you have any ideas on improving Mcfarlane toys: the best of interactive marketing, or our service. We will be happy to hear what you think: [email protected]