1,537
11
Essay, 2 pages (300 words)

Customer experience management

Customer Service- Customer for Life discussion
For companies to succeed in this very competitive world, they need to be able to attract many customers. However, the most important success factor is how well they maintain them. Companies, therefore, need to develop lifelong customers, those that are very loyal and will, therefore, remain the company’s customers for life. In order to do this, with all the new e-commerce and social tools, companies need to place their customers in control hence manage the customer relationship. They should be set free to set the rules of how they would wish to deal with the company. Companies should aim at optimizing the entire customer experience while again focusing on traditional CRM functions as a customer loyalty program, call center automation and outbound marketing. Companies need customer experience management in order to develop lifelong customers.
In North Dakota, a company that fits this description is Gate City Bank. The corporation ensures that the processes of its employees are completely attuned to making and keeping the customers satisfied at each and every step along the way, which it does with the help of a thorough and detailed feedback program. The Bank also ensures that its customers feel special and appreciated to make them lifelong customers. A condition it achieves by sending them gifts or cards on special occasions and holidays, remembering their anniversaries and birthdays, sending them a regular newsletter and special reports explaining top them how to benefit more from the products offered and also to improve their various life aspects. The company summarizes this in their mission statement:
To provide a welcoming atmosphere and a commitment to making the lives of our customers and employees better by investing in them and their communities For a Better Way of Life.

Thank's for Your Vote!
Customer experience management. Page 1
Customer experience management. Page 2
Customer experience management. Page 3

This work, titled "Customer experience management" was written and willingly shared by a fellow student. This sample can be utilized as a research and reference resource to aid in the writing of your own work. Any use of the work that does not include an appropriate citation is banned.

If you are the owner of this work and don’t want it to be published on AssignBuster, request its removal.

Request Removal
Cite this Essay

References

AssignBuster. (2022) 'Customer experience management'. 25 September.

Reference

AssignBuster. (2022, September 25). Customer experience management. Retrieved from https://assignbuster.com/customer-experience-management/

References

AssignBuster. 2022. "Customer experience management." September 25, 2022. https://assignbuster.com/customer-experience-management/.

1. AssignBuster. "Customer experience management." September 25, 2022. https://assignbuster.com/customer-experience-management/.


Bibliography


AssignBuster. "Customer experience management." September 25, 2022. https://assignbuster.com/customer-experience-management/.

Work Cited

"Customer experience management." AssignBuster, 25 Sept. 2022, assignbuster.com/customer-experience-management/.

Get in Touch

Please, let us know if you have any ideas on improving Customer experience management, or our service. We will be happy to hear what you think: [email protected]