1,282
25
Article, 2 pages (250 words)

Current event

Samsung’s Different Strategy from Apple Making a success in a highly competitive market can be the greatest challenge, especially when the competitors include the biggest players in the industry. Such is the situation that Samsung has faced in the past as the organization struggled to establish its roots in the smartphone market, by then dominated by Apple. Currently, Samsung has its dominance established in the technological market by becoming the world’s largest company by revenue. One of the greatest achievements by Samsung is being the current leader in the market scope, with Apple coming in second (Nisen). A number of strategic factors have contributed towards Samsung’s increased success and dominance in the technological market. First is that Samsung is an ultimate fast follower. One successful strategy devised by Samsung in achieving success is the ability to learn from the competitors, and making innovations of the products and services. From the competitors’ products, Samsung has understood the market demands of the products and designed improved versions of competitors’ products thereby, capturing new markets (Nisen).
The second strategy for Samsung’s success is its spending on research projects. Whenever funds are available, an organization needs to spend such cash on researching on new ideas of improving technology. As such, Samsung currently spends 5. 7% of its revenue on research projects as compared to Apples 2. 4%, a factor that has contributed towards its speedy success (Nisen). Samsung is not only a smartphone-maker, rather, a manufacturer and world’s largest chipmaker. Such a contribution enables flexibility in products production, and, therefore, making Samsung one of the greatest innovators in the technological industry.
Work Cited
Nisen Max Samsung Has A Totally Different Strategy From Apple, And Its Working Great. Mar. 15, 2013. Retrieved from: http://www. businessinsider. com/samsung-corporate-strategy-2013-3

Thank's for Your Vote!
Current event. Page 1
Current event. Page 2
Current event. Page 3

This work, titled "Current event" was written and willingly shared by a fellow student. This sample can be utilized as a research and reference resource to aid in the writing of your own work. Any use of the work that does not include an appropriate citation is banned.

If you are the owner of this work and don’t want it to be published on AssignBuster, request its removal.

Request Removal
Cite this Article

References

AssignBuster. (2022) 'Current event'. 12 January.

Reference

AssignBuster. (2022, January 12). Current event. Retrieved from https://assignbuster.com/current-event-article-samples/

References

AssignBuster. 2022. "Current event." January 12, 2022. https://assignbuster.com/current-event-article-samples/.

1. AssignBuster. "Current event." January 12, 2022. https://assignbuster.com/current-event-article-samples/.


Bibliography


AssignBuster. "Current event." January 12, 2022. https://assignbuster.com/current-event-article-samples/.

Work Cited

"Current event." AssignBuster, 12 Jan. 2022, assignbuster.com/current-event-article-samples/.

Get in Touch

Please, let us know if you have any ideas on improving Current event, or our service. We will be happy to hear what you think: [email protected]