- Published: September 19, 2022
- Updated: September 19, 2022
- University / College: The Australian National University
- Level: Intermediate School
- Language: English
- Downloads: 20
A supply chain chart: Teavana tea Teavana tea is an Atlanta-based tea accessory vendor and tea specialist. The tea accessory has several branches in the United States Canada, Middle East, and Mexico. Teavana tea is a retail shop trading in tea. It rebrands processed tea.
Fresh leavesProcessed and crude tea
Fresh leaves
bracrude tea
Refined tea
Branded tea
Suppliers/tea growers
Tea growers provide the necessary raw materials required for the tea industry. They sell both fresh leaves and buds to the primary factories that process the fresh leaves into crude tea. The main suppliers of fresh tea include China, India, Sri Lanka and Kenya.
Primary Factories
The plants process the fresh leaves from the tea growers into crude tea that they sell to the tea refining companies.
Refining factories
The refineries process the crude oil to produce refines tea that is ready for market. The tea from the refineries is prepared for direct consumption or reprocessed. The refineries sell the tea to branding factories.
Branding Factories
The branding companies repack the fresh tea to give the tea unique brand name. Certain branding companies add additives to the refined tea to give it a different taste. Teavana tea is one of the branding factories.
Wholesale/retail traders
The wholesalers buy the ready tea from branding companies to sell to the final consumers or sell to other small-scale traders in large scale (Stadtler, 67-83). Some wholesale vendors buy the tea direct from refineries and make their brands. The retailers include supermarkets, tuck shops and mobile retailers.
Consumers
The consumers buy ready tea from nearby stores for household consumption. The final consumers include homes, hotels, and offices.
Work cited
Stadtler, Hartmut. Advanced Planning in Supply Chains: Illustrating the Concepts Using a Sap® Apo Case Study. Heidelberg: Springer-Verlag, 2012. Print