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Strategy memo taco bell case essay

Taco Bell Communication Strategies And Other

Date: March 15 2017,

To: Ms. Laurie Gannon, Public Relations Director.

Copy:

From:

RE: STRATEGY MEMO TACO BELL CASE

This memo will offer strategies for proper communications with main stakeholders at a time when a firm’s product has obtained a negative impression. Moreover, it will offer solutions to numerous brand license concerns.

Background:

• “ Cry9c” protein is created through the technology of Genetically Modified (GM) Foods. It is a pesticide, which is not fit for human use.

• Taco Bell shells have been found to contain “ Cry9c” in their products.

• Contaminated Taco shells were created and distributed by Kraft

• Several organizations, NGOs, and governments are pushing for the ban of GM Foods.

Discussion

Of course, using “ Cry9c” goes against the regulation since it is not fit for human consumption. Its use; therefore, poses health dangers to those who consume it. The separation of Restaurants/Franchises made it hard for Taco Bell to have knowledge of the Kraft’ manufacture process leave alone immediate recognition of the problem.

Recommendation

For a better future Taco Bell needs to do the following:

1. It should separate Franchises or restaurants

2. It should establish oversight into future licensing agreements

3. It should offer a distinct list of suppliers

4. It should have a complete food inspection or evaluation conducted by an authorized agency.

5. To avoid a future occurrence, Taco Bell should establish collaborations with external bodies like USDA, EPA, and FDA.

Other Actions

Taco Bell should come up with a crisis communication plan where senior management team calls for a debriefing meeting. The Board of Directors also needs to meet within 24 hours. Further, it needs to call for a press release where it communicates with media, and other external news outlets where it clears the air on the controversy surrounding the firm.

References

http://cdnph. upi. com/sv/b/upi/UPI67091295980213/2011/1/6d0ff6f5d07800a59f0df14938f259c/Suit-says-Taco-Bell-skimps-on-beef. jpg

https://www. icts. uiowa. edu/sites/default/files/contract. jpg

http://www. yum. com/responsibility/

http://www. who. int/publications/en/

https://shop. nd. edu/C21688_ustores/web/product_detail. jsp? PRODUCTID= 1733&SINGLESTORE= true

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