1,597
24
Essay, 2 pages (300 words)

Research and decision making assignment

Running Head: RESEARCH AND DECISION MAKING ASSIGNMENT Research and Decision Making Assignment in APA Style by University
The decision making strategies that Coffee Time should be tailored according to the evolving hypercompetitive business environment in the Indian market. It is recommended that the business organization takes an outside in perspective that is, become market driven by identifying the specific needs and wants of its consumers and tailoring its market after these factors (Kotler 2002). It is illogical for the company to find a market for its product but to create a product to its market.
Thus, the next step that the company should take is identifying its target market and studying its needs. Coffee Time should be able to pinpoint a specific market where it wants to focus on. Recognizing the growing income in India through the booming of business process outsourcing industry which requires worker to work at night, the company can opt to cater to call center agents who need coffee in during their shifts (India 2008). As coffee is marketed as a stimulant because of its caffeine content, Coffee Time can market itself as the primary choice for people who want to stay awake and energetic amidst the stress of being up all night. For this, the company should conduct its own market research analyzing the demographic, lifestyle, and culture of this particular group. Demographics should primarily look at income and age.
Lastly, the company can succeed by strategically modifying its product offerings for its target market. It should be noted that India should be treated as a market apart from its operations abroad. Thus, the product should be localized according to the researched preference of the customer.
References
India: Business Process Outsourcing Witness Phenomenal Growth 2008, Retrieved 15 February 2008, from http://www. fibre2fashion. com/news/textile-news/newsdetails. aspxnews_id= 50119
Kotler, P 2002, Marketing Management, Prentice Hall: New Jersey

Thank's for Your Vote!
Research and decision making assignment. Page 1
Research and decision making assignment. Page 2
Research and decision making assignment. Page 3

This work, titled "Research and decision making assignment" was written and willingly shared by a fellow student. This sample can be utilized as a research and reference resource to aid in the writing of your own work. Any use of the work that does not include an appropriate citation is banned.

If you are the owner of this work and don’t want it to be published on AssignBuster, request its removal.

Request Removal
Cite this Essay

References

AssignBuster. (2021) 'Research and decision making assignment'. 13 December.

Reference

AssignBuster. (2021, December 13). Research and decision making assignment. Retrieved from https://assignbuster.com/research-and-decision-making-assignment/

References

AssignBuster. 2021. "Research and decision making assignment." December 13, 2021. https://assignbuster.com/research-and-decision-making-assignment/.

1. AssignBuster. "Research and decision making assignment." December 13, 2021. https://assignbuster.com/research-and-decision-making-assignment/.


Bibliography


AssignBuster. "Research and decision making assignment." December 13, 2021. https://assignbuster.com/research-and-decision-making-assignment/.

Work Cited

"Research and decision making assignment." AssignBuster, 13 Dec. 2021, assignbuster.com/research-and-decision-making-assignment/.

Get in Touch

Please, let us know if you have any ideas on improving Research and decision making assignment, or our service. We will be happy to hear what you think: [email protected]