1,109
22
Essay, 3 pages (650 words)

Marketing

Running Head MARKETING MARKETING The success of MacDonald’s in 2007 is caused by its new policy in marketing and management aimed to improve quality of food and service delivery. The main strategies which helped MacDonald’s to achieve success are reuse of materials and fast service over the peak times (a restaurant prepares the food before a customer came into a restaurant). Source reduction helps Macdonald’s to save millions of dollars on packaging and shipping. Recycling policy was aimed to reduce waste and introduce new understanding of products and waste management. The company launched the so-called McRecycle Program (Macdonald’s Home Page 2009). Conformity may engender a force that in itself threatens to destroy the essence of competition. For competition requires the creation of differential advantage. But competing institutions have a tendency to become alike and to imitate each other, and thereby eradicate the differences that comprise the essence of competition
The main opportunities are reduced prices and increased international operations, improved service quality and low barriers to trade. Thus, the main threat is negative publicity and critique of fast food industry and obesity problems caused by restaurants like MacDonald’s (Macdonald’s Home Page 2009). Modern technology is the necessary and sufficient condition for the creation of mass culture. Our society with its mass culture emphasizes higher standards of living and expanding expectations. But this massification has been assailed. Ours has been termed the homogenized, Philistine society. The mass media, television, movies, newspapers, and magazines, which are among the tools of market communication, have been proclaimed the purveyors of a mass culture that has a relatively low common denominator. The tendency to conformity is tempered by dynamism and change. Marketing analysts should be well aware of the significance of sociological factors; they have been described as socio-graphics. Predictions of them give indications of the dimensions of future markets.
2. VALS typology is an interesting and useful tool to analyze customer-based strategies and evaluate their strengths and drawbacks. Thus, this typology is not accurate and objective as it describes only eight types of buyers and market segments. Buyer behavior is more complex that it is described by VALS typology. Economists and marketing people seem to have differing perspectives on the value of life-style concepts and findings. In most economic studies (although these are exceptions), the life style of a society is usually assumed or ignored. It is part of the ” state of the art” and ” other things being equal” statements. In marketing, by contrast, it is not income alone but life-style factors that are viewed as among the most important forces influencing and shaping economic activity. They are the very focus of a major part of marketing. Studies of human behavior reveal that people act and react the way their associates and fellow members of organizations do. Individuals are members of a number of groups — the family, business associations, and religious and social organizations — all of which affect their buying behavior (VALS Typology 2009). For products are purchased not merely for the inherent functional benefits but for their social utilities as well. The typology is a effective tool used in addition to buyer behavior analysis and socio-economic analysis. Opinion leadership is regular, informal, and casual. This is particularly true in marketing, for the buying process is virtually a continuous routine, involving more than habit. Purchasers change products, brands, and stores, and opinions are influential in these changes. Determining the flow of influence of purchasing situations is indeed difficult. First, the flow of influence in a particular consumer setting is not clearly defined. Group memberships, interactions, and impact are very complex. Opinion leaders in marketing are more socially active and gregarious than those who are not. Highly gregarious women who have a large number of friends and belong to several organizations are more likely to be marketing leaders.
References
Macdonald’s Home Page. (2009). Retrieved from http://www. mcdonalds. com
VALS Typology (2009). Retrieved from http://www. sric-bi. com/VALS/presurvey. shtml

Thank's for Your Vote!
Marketing. Page 1
Marketing. Page 2
Marketing. Page 3
Marketing. Page 4

This work, titled "Marketing" was written and willingly shared by a fellow student. This sample can be utilized as a research and reference resource to aid in the writing of your own work. Any use of the work that does not include an appropriate citation is banned.

If you are the owner of this work and don’t want it to be published on AssignBuster, request its removal.

Request Removal
Cite this Essay

References

AssignBuster. (2022) 'Marketing'. 26 September.

Reference

AssignBuster. (2022, September 26). Marketing. Retrieved from https://assignbuster.com/marketing-essay-samples-72/

References

AssignBuster. 2022. "Marketing." September 26, 2022. https://assignbuster.com/marketing-essay-samples-72/.

1. AssignBuster. "Marketing." September 26, 2022. https://assignbuster.com/marketing-essay-samples-72/.


Bibliography


AssignBuster. "Marketing." September 26, 2022. https://assignbuster.com/marketing-essay-samples-72/.

Work Cited

"Marketing." AssignBuster, 26 Sept. 2022, assignbuster.com/marketing-essay-samples-72/.

Get in Touch

Please, let us know if you have any ideas on improving Marketing, or our service. We will be happy to hear what you think: [email protected]