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Kudler fine foods business strategy flashcard

As companies grow a build customers bases and increase services to meet these demands there is a need to enhance information technologies to continually “ Strategic management involves major decisions, business choices and actions that chart the course of the entire enterprise” (Gomez-Mejia et al. , p 156). The undertaking of strategic planning is usually the responsibility of executive staff of a company and in this case consists mainly of owner Kathy Kudler. She, in fact hired an intern to help her to create Kudler Fine Food strategic plan.

Kudler Fine Foods focus is to enhance and grow utilizing the initial concepts of the gourmet food store. Because her concepts consists of overall control of customer service, hiring of company staff and ordering of products the growth is emanate, but a strategic plans is necessary in order to meet the changes in business needs. This paper provides and analysis of Kudler Fine Foods strategic management plan, and the impacts it has pertaining to technology, customer services and busy growth opportunities, and impacts both negative and positive of internal and external entities on the success of Kudler Fine Foods future goals and objectives.

Technology is a vital component of the majority today’s companies, and there is some form of information technology (IT). IT is a part of Kathy Kudler’s strategic plan. Part of this technological enhancement is the online catering and e-commerce capabilities, so that even if customers are not in the area of a store there is still the ability to purchase online the products desired (Kudler Fine Foods Virtual Portal Strategic Plan, 2003, p. 15). There is a link on the new website that was developed in by 2004, but newly updated website has even more additional enhancements effective 2009.

The technological enhancements have streamlined processes and created efficiencies. This is advantages for the future growth of the Kudler Fine Foods. Internet accessibility enables entry barriers to “ erode” and allowing new companies to outreach to worldwide consumers (Gomez-Mejia et al. , p 162). Being available creates brand exposure and service promotion. To expand and sustain specialty foods competition advantage Kudler fine Foods has to assess the strengths, weaknesses, opportunities and threats (SWOT) throughout the implementations of a strategic management plan for the epicurean store.

SWOT analysis looks as all the factors to assist with the focus of the strategic plan. It identifies the pros and cons of major internal and external factors that presently impact Kudler Fine Foods. The two main tactics to strategic information systems are externally and internal focused-driven (Turban et al, p. 609). The internal systems focus the productivity of employees, teamwork improvements and also improving communication (Turban et al, p 609). Alignment and unification of a strategic plan increases the possible sustainability of a company and boost employee improvements and buy-in.

Through the creation of new technology, the internal workings of Kudler Fine Foods allow the goal and vision of Kathy Kudler’s business to be realized. Kudler Fine Foods outwardly focused based technology applications helps it to assess the gourmet industry externally. If information is used wisely, Kudler Fine Foods has the ability to gain a competitive edge by understanding its market and products in demand. “…such information provides a strategic advantage” (Turban, et al, pp 609-610).

Furthermore, product and market trends prepare and organization for present and future plans and to prepare contingency plans for possible threats to a company. For example, Frito Lay is “ known for its extensive use of IT”, and this information consists of suppliers, customers, and Frito Lays’ competitors (Turban, et al, p. 610). Kudler Fine Foods Strategic Management emergent sustainable competitive advantage requires strategic responsiveness of the main focus of the company. Kathy Kudler’s due diligence and leadership provides the direction of Kudler Fine Foods growth and sustainability plan.

The direction focuses on the continual enhancement to improve efficiency for all stakeholders. The first part of the strategic plan provides the vision, “ Kudler Fine Foods will be the premiere gourmet grocery store for those savvy shoppers who are searching for the finest meats, produce, cheeses and wine” (Kudler Fine Foods Virtual Portal Strategic Plan 2003, p. 3). Social responsibility is also defined because it provides the stakeholders a snapshot of the responsibility Kathy Kudler for not only her store (s) but also the surrounding communities. This example not only indicates her amazing business savvy, but leadership skills.

She leads by example, which not only empowers her, but influences the people who work for her and with her in a positive way. Customer satisfaction appears to be one of the most important factors influencing the strategic planning of Kudler Fine Foods. Kathy Kudler’s vision to create Kudler Fine Foods was formed due to a need she desired that was lacking in her community. The vision, of course came to fruition, and as the strategic plan was developed in 2003, it was to focus on future growth and development of enhanced services. All aspects of the store provide guarantees and emphasis towards customer satisfaction and retention.

Kathy Kudler realized then from the beginning and her leadership continues to focus on these concepts and they in turn influence her employees as well. “ Reversing strategic decisions can be costly, so most firms take a long-term perspective when making these decisions” (Gomez-Mejia et al, p. 156). Kathy Kudler’s goals have not changed and the strategic plan is to make enhancements to the vision to retain customers and provide exemplary service to the customers. Kudler Fine Foods success is dependent upon this approach and plan. Communication both internally and externally relays the message to all stakeholders (customers and employees).

Employees embrace her vision because includes them in the decisions. She leads them, but encourages engagement and involvement in decision-making process too. This creates ownership by employees that influences successfully meeting the goals of the company. Sustainability is the ultimate goal of most companies and Kudler fine Foods is no exception. The strategic plan examines factors that have the ability to negatively impact that goal. A plan developed must be implemented to consider successful goal results. A strategy success provides a “ sustainable competitive advantage” (Gomez-Mejia, et al, p. 157).

For a competitor to attempt to duplicate such an advantage is costly or too difficult to do (Gomez-Mejia, et al, p. 157). The strategy includes implementation of cost effective tactics, resources efficiencies and a plan focus and these strategies alone or combined determines a company’s future. A threat to the future success of Kudler Fine Foods is the possible opening of a similar type of epicurean food store. Kathy Kudler and her staff need to be aware of the possible threat and ramifications of a similar store. Components of the strategic plan must include steps to address the threat and eliminate most if not all competition threat.

That is the reason the SWOT analysis identifies threats as well as strengths, weaknesses and opportunities. The threat is not there, however strategist plan and create strategy for possible future threats. Company survival is dependent upon the competitive edge and strategy for future threats. This paper analyzed the Kudler Fine Foods strategic management plan, and the impacts it has pertaining to technology, customer services and busy growth opportunities, and impacts both negative and positive of internal and external entities on the success of Kudler Fine Foods future goals and objectives.

The formulation of the plan provides the direction Kathy Kudler wishes to take her company. Kudler Fine Foods future goals are realistic and provide the components to create a competitive edge and advantage for future success. If the technology enhancements and the stakeholder buy-in occur, all indication points to future success and company growth. The much sought after sustainable competitive advantage can and will be attained.

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