1,691
8
Essay, 2 pages (350 words)

Kone: the monospace launch in germany essay

Germany and hence important to penetrate market. Aufzugs financial performance is critical to KONE’s overall success. 60% of German low-rise residential elevator market was accounted by hydraulic elevators. Hence, Monospace has a significant opportunity in Germany.

Also, the production costs of both were comparable. Success in Germany depends on the increase in the sales and service revenue from Monospace. Even if Monospace loses due to sales in the short run, their overall profit can increase with the accompanied service. Successful launch will help eat out the share of the ‘ other’ service providers as KONE alone knows the know-how of the disc technology lifts. Successful launch will help take in geographical expansion.

Otis and Schindler, the current market leaders could afford to run loses and continue to have higher market share. penetrate the market, KONE might collapse as they already are making no net profit. Germany being the biggest market in Europe and known for its manufacturing and echnical expertise, a failure in the German market could dent the product’s technology related value propositions in other European countries.

Process savings are valued differently in different market – high in France and UK, low in Netherland Energy suppliers, an influence group in buying decision values the energy savings by Monospace The construction companies, a prominent member in buying centre didn’t find any unique value proposition Limitations of the usage of the product – buildings with penthouses and outdoor installations identified The extra savings from Monospace not passed on to owner/developer Customers wary about he rise of monopolistic supplier power Customer apprehensions about the viability of new product Huge market , more than all the three markets combined (In terms of units) No significant market leader in Germany Midsize players and Cowboys have a major share Construction boom in Germany has ended abruptly Downward pressure of price 0 Demand for new elevator equipment will decrease by Overcapacity of commercial space Due to the current economic conditions , some of the learning’s from other countries cannot be applied in Germany now. Energy savings and process compression savings cannot be included in the value Targeted markets – Low rise (

Thank's for Your Vote!
Kone: the monospace launch in germany essay. Page 1
Kone: the monospace launch in germany essay. Page 2
Kone: the monospace launch in germany essay. Page 3

This work, titled "Kone: the monospace launch in germany essay" was written and willingly shared by a fellow student. This sample can be utilized as a research and reference resource to aid in the writing of your own work. Any use of the work that does not include an appropriate citation is banned.

If you are the owner of this work and don’t want it to be published on AssignBuster, request its removal.

Request Removal
Cite this Essay

References

AssignBuster. (2021) 'Kone: the monospace launch in germany essay'. 11 December.

Reference

AssignBuster. (2021, December 11). Kone: the monospace launch in germany essay. Retrieved from https://assignbuster.com/kone-the-monospace-launch-in-germany-essay/

References

AssignBuster. 2021. "Kone: the monospace launch in germany essay." December 11, 2021. https://assignbuster.com/kone-the-monospace-launch-in-germany-essay/.

1. AssignBuster. "Kone: the monospace launch in germany essay." December 11, 2021. https://assignbuster.com/kone-the-monospace-launch-in-germany-essay/.


Bibliography


AssignBuster. "Kone: the monospace launch in germany essay." December 11, 2021. https://assignbuster.com/kone-the-monospace-launch-in-germany-essay/.

Work Cited

"Kone: the monospace launch in germany essay." AssignBuster, 11 Dec. 2021, assignbuster.com/kone-the-monospace-launch-in-germany-essay/.

Get in Touch

Please, let us know if you have any ideas on improving Kone: the monospace launch in germany essay, or our service. We will be happy to hear what you think: [email protected]