1,809
26
Persuasive Essay, 2 pages (300 words)

Kodak case persuasive essay

Executive SummaryThe Eastman Kodak company, founded in 1880 by George Eastman, has been one of the premier photography firms to ever arise. Kodak has driven innovation for over 130 years in the photography field and, indeed, imaging in general. This report delves into the circumstances and strategies leading to Kodak’s slow demise by answering a variety of questions relating their position to digital imaging and with VRIO, SWOT, Strategy Canvas, and Porter’s Five Forces analyses. Questions1. Kodak’s Strategy in Traditional Photography and how they are Successful.

Kodak has had strong, strategic methods throughout its rise in the digital and became successful because of it. Being one of the first companies to invent dry-plate formulas and film to create pictures helped Eastman Kodak Company rise above all others. With a motto like “ You press the button, we do the rest”, Kodak’s reputation for simplicity and ease of printing pictures has kept them far ahead of the pack in the film industry. They set trends in the film world in everything from film to color but have faltered in recent years with the advent of digital imaging. Kodak remained a top selling company throughout its history of leading the film industry with sales in 1981 at around $10billion. They are a classic company that has been around for as long as anyone can remember and they still serve consumers exactly what they want.

Kodak has also been able to keep themselves afloat because they have merged with other businesses to increase their product offerings. Acquiring parts of IBM, Kodak was able to unite with firms such as Clinical Diagnostics, Mass Memory, and other chemical/health lab research firms. Other industries, like Fuji Photo Film Co. threatened Kodak with its coming to America and the introduction of new products such as disposable cameras and 400-speed color film.  Kodak did not let this bring them down; they continued to succeed in their own ways. Colby Chandler, CEO at the.

..

Thank's for Your Vote!
Kodak case persuasive essay. Page 1
Kodak case persuasive essay. Page 2
Kodak case persuasive essay. Page 3

This work, titled "Kodak case persuasive essay" was written and willingly shared by a fellow student. This sample can be utilized as a research and reference resource to aid in the writing of your own work. Any use of the work that does not include an appropriate citation is banned.

If you are the owner of this work and don’t want it to be published on AssignBuster, request its removal.

Request Removal
Cite this Persuasive Essay

References

AssignBuster. (2021) 'Kodak case persuasive essay'. 14 December.

Reference

AssignBuster. (2021, December 14). Kodak case persuasive essay. Retrieved from https://assignbuster.com/kodak-case-persuasive-essay/

References

AssignBuster. 2021. "Kodak case persuasive essay." December 14, 2021. https://assignbuster.com/kodak-case-persuasive-essay/.

1. AssignBuster. "Kodak case persuasive essay." December 14, 2021. https://assignbuster.com/kodak-case-persuasive-essay/.


Bibliography


AssignBuster. "Kodak case persuasive essay." December 14, 2021. https://assignbuster.com/kodak-case-persuasive-essay/.

Work Cited

"Kodak case persuasive essay." AssignBuster, 14 Dec. 2021, assignbuster.com/kodak-case-persuasive-essay/.

Get in Touch

Please, let us know if you have any ideas on improving Kodak case persuasive essay, or our service. We will be happy to hear what you think: [email protected]