1,459
19
Essay, 2 pages (300 words)

Weare young

CASE 2: FAIRCHILD WATER TECHNOLOGIES, INC. ANSWER 1. The differences in marketing depending on the kind of country are the importance of the four tools of marketing mix. It is, in developed countries it is hard to posicionate a product and to fix correctly all the variables which will provide a feedback to the company. In the other hand, in undeveloped countries, the power of marketing is lower because of reasons as people do not bother about any of the four p’s, and also competence between products is not so hard.

ANSWER 2. The Indian market is attractive to Fairchild due to the main reason that they have traditional methods of purify water, so there, Fairchild should begin is labour starting with educate the consumer and explain all the benefits of its product. This way Fairchild will create a blue ocean where the company will play alone and will be successful. ANSWER 3.

According to the marketing decision depending on the way or market entry selected, the most profitable will be joint venture because Fairchild will get the know-how of its partner and from this point the company will start learning from the market and developing its own marketing strategy. Also contributions per unit will be bigger than in the licensee method. Also with a direct salesforce the prices charged to consumers would not change as much as in the other case, because is much better than to employ dealers.

ANSWER 4. Chatterjee should recommend not to attend to the market opportunity in India due to many factors like the lack of infrastructures which could difficult the communication and the distribution. Also, start importing some of the components to start the operation and then continue improving. And finally, Fairchild should look for a partner in India because all companies produce a line of high-quality household appliances, possessed one or more strong brand names.

Thank's for Your Vote!
Weare young. Page 1
Weare young. Page 2
Weare young. Page 3

This work, titled "Weare young" was written and willingly shared by a fellow student. This sample can be utilized as a research and reference resource to aid in the writing of your own work. Any use of the work that does not include an appropriate citation is banned.

If you are the owner of this work and don’t want it to be published on AssignBuster, request its removal.

Request Removal
Cite this Essay

References

AssignBuster. (2021) 'Weare young'. 8 December.

Reference

AssignBuster. (2021, December 8). Weare young. Retrieved from https://assignbuster.com/weare-young/

References

AssignBuster. 2021. "Weare young." December 8, 2021. https://assignbuster.com/weare-young/.

1. AssignBuster. "Weare young." December 8, 2021. https://assignbuster.com/weare-young/.


Bibliography


AssignBuster. "Weare young." December 8, 2021. https://assignbuster.com/weare-young/.

Work Cited

"Weare young." AssignBuster, 8 Dec. 2021, assignbuster.com/weare-young/.

Get in Touch

Please, let us know if you have any ideas on improving Weare young, or our service. We will be happy to hear what you think: [email protected]