Genuine Essay Examples

Comparison and evaluation essay example

From the results of this, then one is able ti implement a coordinated and economical usage of resources in order to monitor, control and minimize the impact and probability of any unfortunate events and to capitalize on the realization of opportunities. In addition to this, one can potentially incur losses in the instance the aforesaid →

Example of international accounting and us gaap essay

One of the main differences between the above two accounting standards is that GAAP accounting system is considered to be more " rules-based", while IFRS is considered to be more " principles-based". IFRS is better as compared to GAAP and this is the reason why the US. There are several differences between the two systems →

Wal-mart and united nations essays example

However, this initiative has faced various controversies in terms of ownership and location where the local people were concerned that the purchase would lead to losses of jobs and decrease in the local manufacturing and production industries. In addition to this, the ownership of the South African based retail company was opposed as the local →

Good example of geography questions essay

The location of heavy industry in clusters can be explained using Weber's theory in that this location was close to raw materials, thereby reducing the cost of transportation. Question Two The practices of outsourcing and comparative advantage shape the industrial structure of developed and developing countries in different ways. →

Essay on the supply and demand simulation title page

As we can see after examining the figures and analyzing of statistics, with the changes of a rental rate the quantity demanded and the quantity supplied alter too. The interaction of supply and demand results in the establishment of equilibrium with the price level of 1, 300$.

Five steps of a hacking attack essay sample

What is the name and number of the Microsoft Security Bulletin? What is the name of the Microsoft Windows 2003 XP server Security Patch needed to remediate this software vulnerability and exploit?

apple – technology business essay sample

Their Aims and Objectives are: To maximize profit To be the dominant high tech brand in the whole world To invent products that will be useful, handy and sleek that will appeal to consumers all over the world, with a special focus on developed countries like Canada and the US, Europe, and →

Essay on mobilisation of technology

Therefore, both the positive and negative impacts of the smart mobile devices will be discussed. Positive Impacts Navigation Currently, the activities and jobs of various individuals have demanded the need to travel to different places. The smart mobile devices provide numerous positive influences to the lives of individuals, both personal and at work.

Google’s overview of social responsibility initiatives

Companies like Google that have been able to encourage different types of employees to take part in volunteerism are creating a much more conducive environment that enables the employees to carry out their operations in an adequate manner. On the other hand, it has become one of the most responsible companies that have the capability →

Good example of technical description of pilot g-2 07 essay

The rubber extends down to the tip of the pen so that the users can make use of firm grip for most of the body of the pen. It is important to have this part because it has parts that are used to get the lead rod in and out of the barrel.

Labor and employment law essay example

The basis of taking a leave is valid as Employee's A spouse gave birth to premature twins thus need to take care of the newborn babies and the spouse. The maximum duration of leave that an employer can grant an employee is 12 weeks in a year , and since Employee A took an 11 →

Mobile phones and the society essay

This paper seeks to explore the role that the innovation and development of the mobile phone has led to the improvement of the society as a whole, and what the future holds for the development of the mobile phone. Mobile phone usage has become widespread all over the world over →

Good essay about correlation and regression

Test Summary In this paper the relationship between strong chance of serious defect and pregnancy as a result of rape is analyzed. The assumptions of this testing and linear regression construction are the following: - The mean value of all residuals is 0.() - The Gauss-Markov conditions: - Homoscedasticity or the absence of →

Good essay on shoplifting consumer behaviour

The reduction in profits may make the company adjust prices upwards in order to recoup investments and this too may make it be shunned by consumers due to the escalating costs. Shoplifting also divides employees attention. This reduces the productivity in a company since the new employees need time to learn the ropes of the →

Sample essay on economic

Answer 1: Price Elasticity of demand is the responsiveness or sensitivity of demand for a particular commodity ascribed by a change in the price of such a commodity. Longer time duration allows buying patterns to change and increases price elasticity of demand. Answer 2: The price elasticity of demand for Nike products is relatively →

Sample critical thinking on the nokia and microsoft agreement

Marketing Products and Services Theory of Branding Imagery and Attributes Marketing Products and Services Theory of Branding Imagery and Attributes Introduction Literature provides the dimensions of the impact of the theory of branding imagery and its attributes in marketing products and services as applied to this process in the →

Financial analysis of qantas and fly emirates essays examples

The high debt ratio indicates that the company has a weak ability to repay long-term debt. In the year ended 2014, Fly Emirates had a debt ratio of 0. The decrease in the debt ratio in 2014 shows an increase in the solvency of Fly Emirates.

Big city trust company essay sample

After assessing the Financial Statements of Xerox Corporation and Polaroid Corporation, is Big City Trust Company going to finance and invest to Auto-Drive Company's latest product? Mr Cooper, a senior trust officer at the Big City Trust Company sees that this auto-drive as the next big thing in technology and sees this as →

Porter analysis of starbucks

Since the trend of specialty coffee is going up while basic coffee industry is going down, may are investing or starting a business of specialty coffee. One factor is the changingenvironmentand fast innovations oftechnology, many developed a machine to have fast refining of coffee and this have a high bargaining power.

Good dunkin donuts essay example

It also rhetorically underlines the description and gives a personal view of the influence the description has on the writer. As one approaches the Dunkin' Donuts Company, an individual will clearly notice that the place is very clean but so much congested. The congestion within the company's premises makes it a little bit unpleasant and →

Apple success in the world market

1 billion. Then, Microsoft came. Two years later, Steve Jobs was brought back and his company NEXT was bought. He introduced iMac, iBook and iPod where the latter was the most successful product and the company's share's value increased. iPhone was introduced in 2007. Three years later, iPad was introduced. After Job's death, iPhone 6 →

Me: what are the steps you take in planning your lesson essay examples

Which are more challenging for you? Me: Can you please cite examples on Knowledge and Comprehension questions in your lesson? Me: Of all the skills in Bloom's taxonomy, which are you most successful within your own schooling? Augusto: For my grade 1 pupils, when I used the Knowledge question I asked them this way, " →

Nike – nepal segmentation, targeting, positioning essay sample

SEGMENTATION, TARGETING and POSITIONING OF NIKE: For long period of time it has been it market and thus it is using its good STP policy to promote and sell its product in market and due to its strong STP policy it is in number one supplier of sportswear and equipment.* MARKET SEGMENTATION: Nepal's →

Essay on business ethics

The business is typically busy in the Tax Season and slower during the rest of the year. This firm was chosen for investigation because it is a CPA firm which is in line with my major which is in Accounting. He is also open to discussion with his employees about issues which will →

Key capabilities important to wal-mart’s success in discount retailing

Today, it is not the only store to offer and strive for a quality and happy experience, and it has encountered many problems with not caring for its employees. Resources/Capabilities + VRIO Value Walmart was the discount retail store with a strong low price/high volume concept. It had quickly expanded quickly building solid →

Example of essay on sponge wars

The different improvements that have been made to the two products have been vital in the increase of the demand of the sponges in the previous year. Advertisement is a method that is used by companies in the creation of demand in the market.

Example of mcdonald’s corporation essay

One of the company's greatest missions and strengths is to create in the people's minds an image and introduce them to the culture of fast food. McDonald's supports diversity within the company; The top executives and other employees of the company trust in the McDonald's System.

Sample essay on strategic management and strategic competitiveness

Both globalization and technology go hand in hand, and the latter has been revealed to be speeding up the process of globalization by facilitating a smooth transition among markets and businesses. In its efforts to embrace change in globalization and technology, the company has made significant progress in ensuring diversification of its products so as →

Introduction to basic marketing essay example

Thus marketing acts as a boundary between the supplier and their customers. It is the process of exchanging goods and services, and determining the values of the sales in terms of money prices. The simplicity of the customer: the rationale of an organization is to heart the wants of the customer, and to manufacture goods →

Costco wholesale: competitive advantage and sustainability analysis essay sample

With $71 billion in sales and more than $1 billion in net income for their latest fiscal year, Costco is the leading player in the warehouse club segment of the discount retail industry, the fifth largest retailer in North America and ninth in the world. This objective of this paper is to analyze Costco's →

Example of strategic human resource management essay

Introduction Employee Development Employee development is an on-going, joint endeavor on the part of employees and the company for upgrading the employee's skills, knowledge and capabilities. The strategy ensures that the employees have the knowledge, experience and skilled to adjust quickly to the demands of the marketplace.

Nike rebound solution essay sample

Or are the management of Nike rebound a sales or marketing professional who want to discuss the benefit of social selling with their managers, and executive directors or board of directors. Such social world include Facebook and Google trend etc. Facebook: Facebook this is a social network that can help the management →

Free essay on description and comparison of accrual and cash basis of accounting

Hence, the accrual basis of accounting is always preferred by the Generally Accepted Accounting Principles. Differences between the Accrual and Cash basis of accounting: Under the cash based accounting, a company's financial statements do not reflect the exact position of its assets and liabilities on a given date because of which the cash based accounting →

Good dissertation proposal on diversity in the airline industry

The benefit of diversity has been mainly attributed to the particular employees, customers and the communities that are served by the airline corporations. Characteristics of Diversity In history, the scope of diversity in the airline has continued to widen with time. Finally, the high level of competition is itself a characteristic of diversity in →

Export decisions essay examples

The company producing these elevators is a small to medium size enterprise with its base headquarter situated in Miami, Florida in the US. The precise elevators designed with swinging doors has potential markets across the US, Europe and Asia including Japan. The company also manufactures elevators for use in Yachts/Marine, →

Essay on developing consultancy skills

Therefore, the company FLS is facing employees stress, which prevent the organization from achieving peak performances. The solution for dealing with this organizational problem would be to hire an external consultant for teaching the organization how to handle the stress that appears in the quotidian activities, in order to reach increased working performances. Moreover, the →

Venture capital company critical thinking sample

These businesses are usually associated with higher risks particularly for investors because of the uncertainties that might occur some time after the official launching of the business. The general principle in acquiring a venture capital states that the larger the venture the capital is the better. Being transparent to the investors when it comes to →

Essay on better place company

This, coupled with the convenience offered by the payment system, saw the organization penetrate the global arena of the automobile industry. The approach is viable because gaining acceptance begins with an organization selecting and addressing a need in this case, the need is the substitution of gasoline cars in the western world. - As early as →

Essay on concept of operations

As most companies look out to achieving the most in terms of profits and easy management, the company has used the above theory of management of operations to see an increase in its profitability as recent reports indicate. Question 2: Demand Management Demand and capacity are business aspects that need to be in equilibrium →

Good example of corporate culture preference essay

In many cases, culture is also defined by the nature of the competition and by the desire of the company to be like the rest or to form a unique identity. Leaders of a corporation must be aware of the required culture in a corporation and determine ways in which the culture is understood by →

Pestel analysis of bhel

India's first metro in Kolkata was controlled by the company It has developed the capability and technology to produce large capacity thermal sets with super critical parameters to gear up for this requirement. The company indigenously developed a state-of-the-art 400 kV Controlled Shunt Reactor for reactive power management of long transmission lines. The investment →

Good db5 essay example

Several possible security measures starting from physical security to the use of firewalls, VPNs and other new technologies have been tried but still 100% security has not been achieved. In trying to address the above-mentioned issues, Windows particularly have find ways to utilize its control panel as a way to configure specific computer settings and →

Coca cola swot analysis essays

Strengths. The Coca-Cola enterprise has been one of the influences of the world traditions in a very long time; this is due to the fact that its product representation is full of schmaltzy and has greatly been taken to heart by many companies, and people world wide. This is due to the fact that most →

Poor external communication essay examples

National Highway Traffic Safety Administration , the way the company communicated the message to the public and most importantly the initial reluctance to admit the fault for the accidents immediately triggered a negative reaction among the consumers. Therefore, it is safe to conclude that the hostile reaction by consumers was not only the outcome →

Competition argumentative essays examples

Clearly, while competition might cause harm to some of the participants, it spurs growth and is largely beneficial to society. One of the benefits of competition in this case is productivity gains. The enhancement of the bottom line becomes the integral management focus so anything helping to achieve the same →

Free essay on strategic perspectives of the top six firms in the industry

Major determinants of competition and biggest competitors in the beer industry are clear indicators of the competition in the industry.the study will look at the key indicators of performance such as sales, profits, capacity and assets of the major competitors in the industry. The brands of the company include; popular, light, malt liquor, non-alcoholic and →

A measure of a company’s wealth

Bernard Cox defined value added as being " the wealth the reporting entity has been able to create by its own and its employee's efforts".It is a particular concept of income measurement however it differs from sales revenue as it does not include the wealth that is created by the suppliers in the business. Value →

Free essay on accounting

Limitations of Internal Control system Internal control system is the process, which provides assurance to achieve objectives in the categories of reliability of financial accounting, efficiency and effectiveness of financial operations and compliance with regulatory laws. Circumvention of internal control system leads to the alteration of financial data or information in such a →

Sustainable development and the challenges to the environment essay

The internet and Twitter have transformed communications and made the world a smaller, more intimate place to live in; the power of the internet for good has been seen this year in the events of the Arab spring. But, ladies and gentlemen, paradoxically, the internet, instead of bringing the world closer together, may help to →

Free essay about current market conditions competitive analysis

We evaluated some of the market factors that affect the demand and supply in the technological industry and their effect on the market share of iPhone 5s. Factors affecting demand Price of the product According to the law of demand, quantity demanded increases with decrease in price.iphone5s traded →

Three main factors that determine the success of services are essay

This revolution was in the process and the audio industry got some very innovative developments that completely revolutionized the music industry. Conversion of music including songs as well as music albums and make it available into digitally recorded system is considered as one of the most prominent industry conditions that revolutionized the whole mechanism of →

Essay on capitalism: a love story

Ethos surfaced in scenes such as religious individuals denouncing the evils of capitalism. The way the film is narrated provides a most effective rhetorical strategy, with Moore changing the tone of his voice to suit the context. A particularly notable and obvious example was when Moore repeated slowly the statement that " capitalism is evil".

Yurt essay examples

Hempel who is a teacher is expected to be a grown-up and someone who is mature, but her character is displayed as a person trying to adjust to adulthood. This character is a contraction of expectation because as a teacher she is supposed to be a role model for the students and the kind of →

Free essay about moral hazard

Moral hazard means the tendency of parties to take risks believing that they do not have to pay to pay for the results of their actions. As an insured person, I have less motivation to take care of myself and adopt a healthy lifestyle so as to avoid the need for health care. The →

Marketing case study – kim do yi ltd. (kdy) essay sample

An example that applies to KDY is if they hire a martial arts master they must pay extra because he is an educated master in the martial arts. Another expense is training staff in order to gain a good understanding of the martial arts.

Critical thinking on bigger than enron

James Hooton was referring to the auditors to this respect to mean that they were the ones responsible of keeping the accounting rules pure and they are supposed to challenge any malpractices in terms of accounting as it was the case in Carl Bass and the technical group. The primary role of auditors is to →

Good essay about bp oil spill

On the other hand, the oil spill led to long term effects such as the decline of recreation and decreased marine wildlife population. The government pointed a figure to the BP Company claiming that it was liable for all damages that the oil spill caused. Blowout in the Gulf: the →

Example of essay on is google making us stupid

The angle of vision is vivid as Carr tries to analyze the extent of this effect in the future. This is based on what is available at the moment and where the society is heading. Carr has also focused on the usage of ethos in his article.

An examination of the community and moral challenges faced by uber

For many who were assaulted the only thing Uber has offered in return is new rating technology, but is it ethical for someone who rapes, or assaults another person to simply be rated a star? No.the answer is no, it is not ethical, and Uber should be held accountable for the drivers they hire to →

E-business essay

On the other hand, the evolution of e-commerce and e-business has greatly affected the supply chain and its legal, ethical, and regulatory aspects. On the other hand, e-business mainly involves the use of applications to redesign traditional business models with the aid of technology in order to ensure that it is able to improve service →

Professional development 1 critical thinking and problem solving report

This particular review directly reveals the Company's current governance framework, towards the corporate governance principles, and even recommendations concerning the Woolworths Market Governance Council. The organization carbon footprint simply, means the emission of the sum of greenhouse gases by the particular organization, projects group or an individual. On the primary →

Targeted work class essay

Looking at the work processes and the way all the activities and departments contribute to the organization goals is an essential part. It is crucial for all employees to note that they do not work in isolation and are part of a greater network of the work process that involves being a supplier and consumer →

Aol and time warner merged

In an initial statement about this merger and probabilities of new company it was stated that this merger will lead to a speedy development and growth for all its businesses. It will not only provide AOL a new broadband interactive platform, but the companies can also grow their revenue through cross marketing from movies, music, →

Hyundai motors essay

S since 1986 and it did exceptionally well in its first year of operation in the country as it outdid all the other car makers in the number of sales made. In order to find out whether it is good to invest in Hyundai Motors, it is wise to look →

Netflix analysis as an streaming application competitor of netflix

The advent of the internet, in particular, has changed the way people live their daily lives, resulting in new habits. Advances in information and communication technology, especially the internet, can shift the old ways and systems that exist in the society. This is because Netflix is still adamant with the digital payment method and is →

Affirmative action policies argumentative essay sample

Importantly, the process of goal setting in planning affirmative action is normally utilized in targeting and measuring the effectiveness of efforts of affirmative action to wipe out and prevent discrimination. The company board of directors therefore should implement the affirmative action policies. This will be in accordance with the requirement by the government of companies →

Sample essay on finance

Generally two liquidity ratios are calculated: i) Current Ratios = Current Assets/ Current Liabilities ii) Quick Ratios= Current Assets- Inventory/ Current Liabilities ii) Solvency Ratio: These ratios are used to adjudge the long term solvency of the company i.e if the company can honor its long term obligations. i) Debt to Equity Ratio: →

Employee selection i-o psychology research proposal examples

Therefore, for an organization to become as competitive as Virginia Aquarium it needs to use the selection procedure to acquire the most qualified applicants. Introduction The process of selection in the Virginia aquarium & marine science centre usually involves putting the right employees at the respective position in the organization. Some of the key →

Essay on iphone 4

All smartphones incorporates the QWERTY keyboard the same way it is presentedx in computers. As at 2012, Samsung and Apple have engaged in fiece competition with Apple launching I phone 4S and later Iphone 5 by the end of the year and Samsung launching Galaxy S3. Google's collaboration with Samsung led to the development of →

Good transnational corporations (benefits and negative impacts) critical thinking example

As a consequence, there is substantial growth in the economy of the region where they operate. However, there are several negative impacts of transnational corporations as well. It means that transnational corporations contribute in the pollution increase.

Example of essay on the impact of marketing

The basic elements of marketing involve marketing concept, target audience, tools of marketing, techniques of marketing, marketing mediums and channels, and support service to the end customers. Organizations need to constantly improve upon the marketing orientation in order to have a sustainable competitive advantage. People need to realize the actual facts associated with the marketing →

Essay on mission 4

Herein, it must be noted that the risk and change management plan is important for the sustainability and the growth of the business, therefore, it will be discussed in this paper for Travelodge. Business Model and Strategic Plan Introduction A biggest and well-known hotel chain within the hospitality industry →

Generation jobless essay examples

International companies leads to a lay-off of workers in their bid to reduce spending so that they can continue to compete. Another reason that leads to a jobless generation is the limited choices that are available in the market. The company preference of using machines to perform certain roles that human can deal with have →

Allentown materials corporation

The analysis of the Allentown Materials Corporationcase studyreveals a number of issues mostly related to the untimely death of a respected leader, the subsequent change inleadership, and also the management style of the newly appointed upper-level managers. Additionally, radical changes are required to bring Allentown Materials Corporation into a new era of manufacturing and →

The swot analysis of lenovo ibm acquisi

Since then Leno became the head leader of China's PC industry and, thereby, won the attention of the world. However, after the merger and acquisition, Leno encountered various problems, includingcultureinflicts, inefficient integration of human resource, supply chain issues and the financial distress. At first, the history and the background information of Leno's merging →

Essay on bangladesh case study analysis

This paper will discuss some of the issues that arise from the article and provide tentative solutions to this problem faced by both the companies and individuals. - The poor working conditions faced by factory workers in Bangladesh and other low-cost production countries; the working conditions affect the reputations of the companies since it emerges that →

Individual environmental and consumer influences analysis assignment research paper

The negative perceptions that previously existence on the efficiency of online services has been transformed by the efficiency of the website that are used by the two companies. Apple and Samsung use of websites in promoting their product companies has also provided opportunities for family interaction and consultation. The preference →

Motorola inc essay

Describe the salient opportunities and threats that exist in Motorola's external environment. One of the opportunities for Motorola at the moment is the rise of new economies in Asia, Latin America and Africa. Although small number of suppliers may be inefficient in the short run, resulting in lower competition, and therefore higher input prices, as →

Case analysis of ikea invades america

IKEA is the company which is being regarded as the pioneer in flat-pack designed furniture; this firm is now the largest furniture manufacturer of the world, with 120, 000 employees around the globe. The revenues of IKEA have been growing at a rapid pace in the past →

Intangible assets essay

The rationale for accounting for research and development costs lies on the fact that a lot of money is spend on the research for development of new products and services. This research enables the development of products and services that will be viable and produce sustainable profits in the future, and thus great income in →

Example of dissection questions essay

It has been able to add value to the services it provides hence satisfying the needs of the employees. The difference between southwest airlines and other companies is that the company charges reasonable prices to the customers.

Understand how to make minutes of meetings essay sample

The minutes should contain the title, time, date, place of meeting, names of attendees, apologies, visitors, items, actions required and date for next meeting. Meeting minutes can be long and detailed, or they can be short and to the point, depending on the nature of the meeting. Even though there is no standardized format for →

The best internet browser essay examples

Although all these browsers may work flawlessly, the author of this paper believes that Google chrome work superbly than all other browsers. First, Google chrome has a large library of add-ons and extensions with built-in application that enhances faster browsing. Lastly, it has an amazing incognito mode, which automatically deletes →

Merck & co. inc. financial viability of taking the license of davanrik essay sample

Customers, investors and all other stakeholders, especially knowing the threat imposed by generic drugs available at lower prices, would appreciate these measures. The following paragraphs talks about the questions asked in the assignment, and provide solutions for the same with the help of illustrations too. Net Present Value of Davanrik Licensing statement →

A online business expansion proposal essay example

The need to communicate and communicate speedily while maintaining the integrity of the information being passed prompted the invention of the Internet and the World Wide Web. This is a type of a business that is carried out in the Internet where the buyer and the seller do not truly need to have a face →

Global innovation essay samples

Investments work on the company itself invested money may " implement" new technologies which deliver profit, Apple's stability on the market and increasing company value. It is pleased to know that Apple concerns with such questionaries' as: Accountability, Empowering Workers, Labor & Human rights, Health and Safety and Environment. It is important to deliver stable →

Example of company profile for one non-profit and one for profit company essay

The other significant challenges led by Greenpeace are the prevention of destructive fishing, defending the world's forests, disarmament and eliminating nuclear weapons, providing safer options against the use of hazardous chemicals in manufacturing processes of the present day products, encouraging organic farming and discouraging the use of harmful chemicals and pesticides in agriculture. The Greenpeace →

Marketing extra credit essay examples

The reason I selected Microsoft is that I was impressed by the company's reputation in society, despite their legacy they still managed to live out the promise of social responsibility through giving back to people. It is not easy to administer such programs because of the growing competition in the market, but Microsoft still innovate →

Mooc essay example

It will work to the advantage of the customers since they are assured of flexibility and the benefits that come along with traditional training. The people in MOOCs are not as capable of questioning the value of the lessons or the theories that they apply in class than the people in face-to-face training and development →

Goals and vision of sharekhan company

So while someone says that investing in the stock market is a confusion, then our company simplifies the sale of shares. The company is a power plant of economic services in India, with a strong presence in equity institutions and in the investment banking sector. And they checked the portfolio of confusing actions and holders →

Role of italy inside the g7, g8 and g20 essay example

G8 was formed when Russia joined the G7. Italy is one of the original member states and founders of the G7 that came to give birth to both the G8 and G20. The G20 is one of the leading and largest forums for intentional economic cooperation according to reports.

Capital structure and dividend policy essay

Therefore, adding equity to a firm's capital structure will be interpreted by investors that the managers think the firm is overvalued and they are trying to take advantage of it. Investors will therefore attach a lower value to the equity issuance. Dividend yield is the dividend per share divided by the market share price; it →

Pepsico essay sample

The company PepsiCo Inc .was established in 1965 through the merger of Frito-Lay and Pepsi-Cola. Later, PepsiCo merged with Tropicana and the Quaker Oats Company and becomes one of the largest beverage and food companies. PepsiCo uses critical accounting policies to meet high standards of financial control and understand →

Example of pullman strike essay

The Pullman strike took place in the year 1894 in Chicago and proved to be a defining moment in the history of US labor movement and also affected the political and social structure of the America. This paper discusses the Pullman strike and several related aspects of the issue. American society, economic and industrial policies →

Ratio analysis of starbucks vs mcdonald’s

On the other hand, if the ratio is less than 1: 1 the financial position of the firm is unsound. The ratio of Starbucks is.