Quality Business Essay Examples for Your Learning

Marketing macro and microenvironments

Physical distribution firms help the organization stock and move goods from their points of origin to their destinations. Luxury handbag producers would use them to move their handbags to their stores, whereas a facial treatment provider would need to move the products it uses for treatments to their facility. Target markets for luxury β†’

Our project is doing on this particular product: sunsilk weather defence and frizz control

Brand Character and Personality Brand personality and characteristics take takes in to consideration different aspects of a brand and relates them with human traits or qualities. These traits will go hand in hand with other qualities of the brand such as scent and affordability that all play a role in ensuring success of the brand β†’

Advertisement analysis essay example

The Pantene advertisement can also appeal more to viewers because its layout is crisp and easy to read, instead of one that is pushed to the side and jumbled like your Sleek and Shine advertisement. Although your an ecofriendly company which bases their products with mainly elements of nature (which explains the β†’

Ferrero and morocco essay sample

For the SWOT Analysis we have the Strengths and Weaknesses of the company and the Opportunities and Threats that the company might face in the new Market of Morocco. We also believe that the great amount of funds that the company has at its disposal is a huge advantage, because in case there β†’

Mcdonald’s

The first was the baby boomer trend where there was an increase in the number of teenagers and women joining the labor force in the 1960's. In addition to that, they can acquire a company that is already branded with the new trends. Global competitors Change in consumer preferences has seen McDonald's face stiff β†’

Report on investment marketing; a case study on united leasing co. ltd. assignment

I cannot gather all necessary data which are required to analyze the situation of this sector because of confidentiality of information due to the policy of the company and Insufficient published information and reluctance about providing those by the companies. To meet the needs of the increasing financing demand, private and public leasing companies have β†’

Designs by kate: the power of direct sales

Designs by Kate: The Power of Direct Sales A: What are the key elements of the DBK model in terms of sales force selection, motivation, and support? Majority of the sales team has been hired by existing sales personnel. Motivation The lucrative, slab based commission payout provided the motivation to the sales β†’

Supermarket marketing

When I walked into the supermarket the first thing I saw was a stand in the middle of a small-like room in which people get the kart to do their shopping. It also gives a better experience to the consumer as he walks in, since flowers are produce a sense of calm for many.) As β†’

Business plan on mission

The collection will encompass not only the major brands like Nike, Adidas, Reebok, etc.but also niche category brands for activities like yoga and dance exercise. Keys to Success - Provide customers with an accessible website and mobile application that can be used easily for surfing and finding suitable variety of the β†’

Neuromarketing

Also, the slope of friendlier Isotherm In leg Is decreasing, the graph of frequency Isotherm In g and log are Increasing. Abstract Introduction Page 3 Experimental Apparatus and Procedure Result and Discussion and Conclusions Page 1 1 Page 1 Page 3 Theory Page 4 Page 5 Summary Page 1 1 References The β†’

Ans-1) considered as major elements for any agricultural companies essay

Bruce Babcock stated in his book which published in the year 2012 that Corn is expected to increase by 28% in the upcoming year of 2013 as compared to the entire year's production of the last year, while the growth pertains to soya bean remains on the level of 8% in 2013. In the year β†’

Stereotypes through simple living

But would it be wrong to say that hip hop may have an effect on the way people look at African American men in our society. While watching an episode of the Tyra Banks show rerun an episode about stereotypes happened to be on where Tyra did an experiment where she put β†’

Understanding marketing strategic planning processes (marketing idea product plan)

Off 2 Gran Grans will provide assistance services, such as house cleaning and errand running for medications and groceries, with a supplementary service for visitation , consisting of concierge service and interpersonal relationship development. Off 2 Gran Grans will provide psychological adjustment for its target consumers and also fill a tangible need that need β†’

Mango juice marketting

Is potentially one of the largest consumer market in the world the soft drinks market is the one among the various markets in India. Survey: It refers to the questionnaire administered to the subject who is identified from the population with the help of probability or non-probability sampling. Questionnaire: It refers to β†’

Fashion marketing spanish group inditex

The prices are also kept same in all the shops retailing in different countries. Place - headquarter of Bershka is in Arteixo, Spain and time to time Bershka is spreading itself globally. Bershka's websites are also available on the internet, to do the online transactions of buying and selling. Promotion - Bershka spends approximately up β†’

Motivation essay admission essay sample

I am a sociable, friendly, and hard working person who is always ready to make things work through all means. Considering my curiosity towards sales and marketing at large, it emerges indispensable to proceed with my education in order to equip myself with adequate skills and knowledge. I have a β†’

Cover and thank you letter

Despite my lack of hands-on experience in a work environment, I have developed technical skills and the ability to present details to a large environment required in the business environment. In order to attain the objective of working in a challenging and interesting environment, I am requesting for consideration in the aforementioned position in your β†’

How alex fuhrman has filed a case against frederick, hibbs, and uvex corporation

Hibbs Web Case Analysis Summary This case portrays a conflict between Alex Fuhrman who was the director of accounting and finance, West coast division manager Fredrick Fontaine, Christoper Hibbs who is in Fredrick's department and new in the organisation. Alex was made the administrative head of the cancer research and treatment department. β†’

Video analysis 4

The company sustained with its activities within telecommunication sector directing to development of a transport, and hand portable phones that served as the foundation for what the company reaps, even at the current time. At the commencement of 1990s, the company digressed from its dealings with other services and concentrated on telecommunications. The mission that β†’

Using perceptual maps in marketing

On the other hand, positioning strategy is a specific marketing strategy that helps an organization to position or place its products in a perceptual map according to the characteristics of products and behavior of target customers. The implemented perceptual map in above study will help the organization to develop strategy and prepare operation budget according β†’

Interview questions

The principal is required to think of a polite way to correct employees. Nursing supervisor Duties of a nurse supervisor are faced with many challenges. In case there is a lot of work to do, how do you manage it?

Report on nescafe company competitors

Order#212018201 Marketing Nescafe Competitors Outline - who are the competitors: - - - in order to know who are the competitors of Nescafe the group members have to follow the Competetor Analysis Concept in Marketing. In this concept the company has to idencity its competitors http://www.academia.edu/7222341/Sample_Marketing_Plan Pg 26 As β†’

Business marketing management capstone written project

To introduce or reinforce critical topics students will need to succeed in the classroom and in the future.4. To provide a venue for professional based private events, helping offset operation costs of the Learning Center The primary objectives of the Learning Center are: 1. Each of the three school districts strongly recommend and β†’

Marketing case study

In case the sales are observed to be lower than the anticipated increase then, survey will be assessed to determine the areas responsible for the poor performance. Online survey for both customers and sellers Since customers' feedback is essential, there will be a continuation of the administration of the online surveys to maintain the β†’

Health care marketing

The two forms of marketing are direct to consumer advertising of medicines to treat a disease or illness, and direct advertisements reaching more diverse populace of health care consumers requiring medication. Through the practice of print advertisements, television announcements, radio commercials, the far-reaching side effect of health care marketing is fast β†’

Marketing case

This second read-through is critical because a solid grasp of the business situation will help you better identify the primary problem and help you assess the viability of any proposed solutions.3. The third reading is to help you determine the primary problem and the goal of the firm. Many times, cases will not β†’

Analysis of nike’s “dream crazier” advertisement

The ad promotes that idea of committed, passionate people reaching heights thought to be unobtainable and of people initiating or even being the change they want to see in the world. The purpose of the video is to encourage viewers to believe in themselves. Everything is earned". The intended effect of the video was to β†’

Market segmentation, targeting & positioning essay sample

Positioning helps organizations to create a perception of the products in the minds of target audience. Steps in market segmentation, targeting and positioning: The steps of market segmentation, targeting and positioning is as follows: Now we will discuss about market segmentation, targeting and positioning broadly- Market segmentation: A marketing term referring to the β†’

Intro to marketing tesc assignment

A new entrant Into the national chain retail department store Industry will have difficulty entering this market as competition at every point on the retail spectrum is fierce. If a new retailer enters at the low end of the retail chain spectrum, it will have to go head-to-head with Wall-Mart, however if the β†’

The impact of advertisement on children behavior marketing essay

Advertisement to children is a widely discussed topic due to children inability to understand the purpose or intent of advertisement and unintended effects of advertisement to the children. There is need to conduct research to spot the impacts of advertisement on children and to monitor the regulatory bodies. Background Information Advertisement is one of β†’

Overseas market

Little Sheep uses the traditional method, but in Little Lamb, waiters use a controlling wireless equipment system to help customer order their food, and the information will be directly passed to the kitchen. They were impressed by the quality and the taste of food, and they saw that Chinese hot pot will introduce a new β†’

Global consumer product

Since this was not pre-planned and the company is in a hurry to introduce their new product to the market, the recruitment and selection process was carried out within a very period of time. There were several major mistakes in theadvertisementthey repaper in order to publish on the newspaper. In the first week β†’

Group marketing plan

Students and those who would like to follow the event, will be required to purchase Hop Valley Brewing company products as their tickets to the event. This event will play a significant role in promoting the company's products. Organising for a games day will be another viable program to implement the marketing strategy of the β†’

Dells marketing case, dillema

Question 3: According to Nations Product-Market expansion grid which strategy is applicable for Dell computer's offerings? Explain the strategy in your own words in the context of the case. By going for product development strategy, Dell would be issuing new, developed and modified versions of its products. By doing so, Dell β†’

Work, energy, and power

It is because the displacement of the book from the top of the desk to the floor and the force that is applied to the book is parallel with one another. State the law of Conservation of Mechanical Energy in two ways? It is because the gain in speed of a machine is the result β†’

Regenerative battery for human electric hybrid bicycle engineering essay

In the study, an on-board " energy director " was mounted on an electric bike to track the energy degree in the battery and efficaciously split tonss between the battery and the engine. The key to the solution is the bicycling power and entire power of the needed power should be changeless and sufficient extra β†’

Situation analysis for heineken beer company

A beer produced in Europe can be consumed in America at its freshness. Beer brewing industry is the second oldest industry in the world and the third largest in contribution to the world's economic growth. Heineken Beer Company is the 5th largest brewing company in the world and the official sponsor of the European Champions β†’

Montreal protocol: mitigating ozone depletion through science and global unity essay

This has been made possible because of the Montreal Protocol, an international treaty that sought to address the issue of the depleting ozone layer. The success of the Montreal Protocol in addressing an environmental issue is apparent in many ways including it being widely proposed for imitation in approaching other international environmental problems and the β†’

Safety regulations in the petroleum industry

Some of these safety standards are explained in the following paragraphs. The regulations governing occupational health and safety are industry specific those that apply to the petroleum industry are based on the fact that petroleum is flammable, inhalation of petroleum vapor is dangerous and harmful to health and for those who drill, exposure to natural β†’

The positions of the two parties have not

The GOP, like its opposition, has responded toideological, demographic and social changes by hardening some of its positionsand adopting entirely new planks, all part of an effort to create a coalitioncapable of winning national elections. In the Republicans' case, that meantadapting and appealing to a new base in the South from the 1970s forward, β†’

Executive summary on bee farming business

Type of Business Nature The nature of the business is bee farming. Apitherapy is the use of bee products for treatinghealthdisorders.

Examining consequences of the exxon valdez oil spill essay

The Exxon Valdez oil spill catastrophe had caused every bit many as half a million birds died, killed a 1000 of Marine mammals and devastation of one million millions of fish and herring eggs, and besides devastated the ecosystem in the oil ' s way. In the other manus, to analyze the indispensable betterment alterations β†’

The benefits of implementing 3d technology for e-commerce

Be it scenic or white background shots, 3D modelling for ecommerce business outwardly represents your mechandise in the most ideal way possible. Test new furniture designs before producing them and changes can be effortlessly managed The Internet has retired old methods for testing new designs, and 3D modelling for ecommerce has helped this trend β†’

Transportation economics essay

In a model wherein the main consideration is the demand of shippers depending on the rate of transportation, then we would have a graph wherein the vertical axis would have the label of price, and the horizontal axis having the label of output. This model of transportation economics is a qualitative model of the demand β†’

Pinnacle manufacturing case

The following are furnished as background information: A summary of key information from the audit of the acquisition and payment cycle and accounts payable in the prior year, which was extracted from the previous audit firm's audit files A flowchart description of the accounting system and internal controls for the acquisition and payment β†’

Internship on hotel industry

No 11BBA0071, a Bonafide student of the VIT Business School, VIT University, Vellore, hereby declare that the Internship Report submitted in partial fulfillment of the requirements of the Degree of Bachelor of Business Administration of the VIT University, is my original work. Price: As Shveroys is a three star hotel price of the rooms are β†’

Squash buchi

It also contributes to the mineral density of the spinal column. Vitamin C aids in the production of collagen, which is essential for the building of bone mass, and magnesium is indispensible to thehealthof joints and bones. What is the direct material cost of the developed products? Hypothesis

Gender identity paper

The zygote contains 23 pairs of chromosomes; half from the producer of the sperm and half from the producer of the egg. The cells of females only have the X chromosome, the cells of males have X and Y chromosomes; this means the male is responsible for the sex of the zygote.

Research paper on ethics of behavioral analysis

Auton is the report that collects data and information from the parents of autistic children and the entire autism-ABA industry due to the unethical dissent. To defy the ethics of the autism and ABA community will necessitate the position that autistics should be regarded as human beings with human rights.

Privatized military industry

It is a potential because the mere presence of a PMC can deter aggressors from considering the use of force a viable course of action. Neither does there have to be an actual or potential military role; a PMC's involvement may as well be directed towards enhancing the recipient's military and security capabilities" http://www.privatemilitary.org/forumsandblogs.html Private β†’

Food safety and implementation of haccp biology essay

2 Food safety is an built-in portion of nutrient security and is defined as protecting the nutrient supply from microbic, chemical and physical jeopardies that may happen during all phases of nutrient production, including turning, reaping, processing, transporting, retailing, distributing, fixing, hive awaying and ingestion, in order to forestall foodborne unwellnesss. The bulk of Mauritians β†’

Two restaurants

FoodThat Tastes Wonderful Is it Olive Garden's friendly and hospitable service or is it the appetizing and blazing not entrees ll Foranio's that reminds me of the Italian heritage? Also, Olive Garden and ll Fornaio's both have appetizers that are around the same price for the same generous helping.

Zara, fast fashion

Zara's core competencies can be divided into four areas: process development, distribution, marketing and integrated business structure. Zara's unique process development allowed Zara to produce in a shorter cycle time and more quickly response to the customer's needs than other competitors. Zara's product development staff, at the meanwhile, researched the market through β†’

Airport systems essay

Daily tasks and responsibilities of the reside operations managers are to direct and coordinate reside / terminal side operation manage daily and long term performance of subordinate staff and service contractors, participate in the development and training of supervisory staff, liaise operational issues with tenant airlines and government agencies, prepare operation statistical reports on daily β†’

Example of investigation into methods of dispute resolution in jct 2011 thesis

In the investigation process and results it occurs that at the start of the research the goal was to find the best method of dispute resolution, but after a wide investigation and study about this topic the conclusion reached was that there is not a best method to achieve construction resolution but there is the β†’

A bit of the challenges in the e-commerce industry that araw is solving

According to ask about, most of the back and dealing with a record industry is depended upon to move to the blockchain and along these lines allocation rate of blockchain over all endeavors will increase in the coming years. ARAW compose has especially been made to change the micropayments business while keeping an eye on β†’

Good example of essay on obamas deal

This documentary takes up the swearing in of the president during the March 21 vote that seals the final health care legislation. One can appreciate the political maneuvering that ensures the entire process prior to the bills passage. This documentary tells of ethical, political, and moral choices to ensure the β†’

Standards of living in the early 20th century essay

When the germ theory came about and said that germs and diseases transfer from one person to another, people became more body conscious. With the mass production of goods people were able to afford full bathrooms and flush toilets which made it easier to stay clean.6. Most of the time these reservations were terrible pieces β†’

Toyota cars recall essay

Supply and Demand TheoryThe theory of supply and demand basically points out that in a liberalized competitive market; the quantity supplied by the producers will interact with the quantity demanded by the consumers to determine the price of that particular commodity as shown in the figure below. From the interaction of the three β†’

Food health & nutrition dissertation topics

1 To what extent is legislation around food and nutrition designed to serve the interests of large corporationsA comparison of recent policies in the UK and USA. 2.2. 2 Is an integrated global policy on food health and nutrition more possible now than in the twentieth centuryA review of the literature. 2.2.

United airlines swot analysis

Northwest Airlines It has recently merged with the Delta Airlines to form one of the largest airlines in the world. Its greatest strength is in the fact that it is largest airlines in US which transports largest numbers of passengers to various domestic destinations.

Gugk

I Possible Competitors Significant economies of scale No or low economies of scale Cost disadvantages from other aspects No other potential cost disadvantages Strong product differentiation Weak product differentiation Huge capital requirements Minimal capital requirements Significant switching costs Minimal switching costs Controlled access to distribution channels Open access to distribution channels Government policy protection No β†’

Green public procurement within the irish construction industry construction essay

4 Benefits originating from the usage of Green Public Procurement Due to the big market power of the buying power of European public governments, GPP can do an of import part to cut downing environmental impacts and to altering unsustainable production and ingestion forms. The European Commission has co-funded a research undertaking, β†’

Project: fast food automated ordering system

He will have the option of paying the bill by cash, debit card or a credit card. The user will slide his card and the system will check for the validity of the card and the payment will be made. 4: The system verifies the card and charges the amount of the β†’

Zynga’s revenue recognition dilemma

Like FarmVille, Zynga has users across a variety of applications such as CityVille, Words with Friends, and Mafia Wars, all of which using the same models. This type of unique revenue however provokes a unique question; that is, how is Zynga supposed to report revenues from these products that they have offered? β†’

Hold yourself (and your boss) accountable every day at work

The speed of change also makes everyone more accountable for the choices they make to survive and thrive in a workplace that is testing their overall contributions every day made all the more difficult as the playbook for success and eventual significance is constantly being reconfigured and redefined. Live this every day at work, and β†’

Fallacies & their meanings

The three fallacies that will be discussed in this paper are the ad ignorantium-appeal to ignorance; ad verecuniam or appeal to authority and affirming the consequent. Upon a brief discussion of each of these fallacies, an example will be given to explain how the use of the fallacy is used in real life decision making β†’

Best practices in critical thinking and decision making essay

This was the hardest decision that I can think about that I had to ake, but with the help of my good critical thinking skill I was able to manage to make the decision that I am going back to school. After making my decision to return to school I realize that I had to β†’

Wicked youth: thinking of the moral absence of teenagers essay

By examining the two given definitions of morality, there are essential features present in the original descriptive definition but are not present in the normative definition. The commonality of the descriptive and normative definition of morality is the notion that guides individuals to good behavior and how to avoid inflicting harm to other people. As β†’

Business ethics and critical thinking

Some of the owners of the business even think of closing down the business and resort to other means of getting money. In a business where the owner makes the decisions, he/she as the owner also plays the role of a manager. For decisions to be made, a model or a framework β†’

The intelligence in most of its dimensions,

In the matter of fact, there is noreason to believe that a superintelligent being has high moral standards; Even a non-malevolentsuperintelligence may destroy everything dear to us or perform otherwise morally terribleactions. So if we want the self-preservation of humankind, is it enough to be careful andcautious with artificial intelligence or will not that be β†’

Planning process and decision making in airasia essay sample

The second type of plan is tactical plan. It is a short term goal and basically focus on the problems of resource allocation. Decision Making Quality and timely decision making is essential for the success of any organization.

Decisions

She had to evaluate the situation in order to make a careful decision one that had moral implications. This case posed many ethical dilemmas and decisions the business needed to make.

Chapter suggest that parenting styles and their

Thisstudy explored the level of emotional intelligence of undergraduate medicalstudents and linked it to parenting style. Duringstudy we focused on examining the relationship between perception of parentingstyle and perceived emotional intelligence & our findings providedimportant information about the role of parenting style in the development ofemotional intelligence in children. In the present study, mother's autonomy β†’

How team charters can be used to improve performance essay

In addition to the team member contact and availability information provided in the team charter, high performance work teams use the team charter as a means to set team ground rules and participation guidelines. Having this information allows the team to effectively plan task assignments, delivery dates, and team meetings. This is due to the β†’

University of salford

Despite that interviews have number of errors they cannot be replaced as a selection method, and in relation to avoid these mistakes, the interviewer may choose to use supplementary techniques and methods, which are essential for the decision-making process, and will help for increasing the validity of the gathered information, and also may motivate the β†’

Tool can be used to uncover opportunities

4) Depending on the size of the organization, thenumber of levels in management changes. The level of management determines a chainof command. Based on the SWOT analysis, upper levelmanagement will develop and provide a strategic plan to mid-level management.

Critical accommodation booked and cleared for medicals

In conclusion of our meeting, I drew her to the attentionthat she was a valuable member of the team, furthermore I enabled to provideher with an opportunity to enhance her performance and initiate a vision thataligned with the organisations goals, by referring her to an agency to supporther, by doing so I wanted to create β†’

Project-wide or objective oriented evaluations

I believe both the project-wide and the objective-oriented evaluation plans could benefit the peace Domestic Violence Program, but the project wide evaluation would be better suited for the program. The project wide looks at the program as a whole, and can be setup for the staff, and the clients, or even β†’

Ethical challeges for the elderly essay

When our education and the knowledge we have gained throughout life does not provide us with the one correct answer, we need a way to pick the best of alternative answers. It provides us with a rational process for determining the best course of action in the face of conflicting choices. If we cannot find β†’

Felons have right to vote

Because the right to vote is so essential to the preservation of a democratic society, felons ought to retain the right to vote. In order to preserve the very ideals of a democratic society, felons must be given just representation in politics through the right to vote.

Public administration theory decision making essay examples

Further, I have looked at the Hurricane Katrina disaster and used it as an example of how not to prepare for such a disaster situation and to illustrate where the decision-making in that instance was seriously flawed. The Root and Branch Methods of Decision-making As Stillman states in the Introduction to Chapter β†’

Example of making ethical decisions in business term paper

The ethical dilemmas may include the desire to compromise on the quality of the jobs and meet the deadlines which may be so close, or to reduce the number of worker in order to achieve more profits among others. The approach that a business owner may decide to take should β†’

Ilm award first line management essay

The benefits of consulting with your team members is that it can create ownership when goals and targets are set, and when a problem needs to be solved. The consequences however can be a delayed decision as it will take time to formulate ideas and discuss the best course of action. For the democratic style β†’

Some background on data mining and machine learning.

The National Library of Medicine defines health informatics as " the interdisciplinary study of the design, development, adoption and application of IT-based innovations in healthcare services delivery, management and planning" cite{nml}. Some of them are discussed in the following sub-sections. subsection{APACHE}Acute physiology and chronic health evaluation is the most used scoring β†’

Romeo and juliet; fault.

He gave a poison to Juliet, he trusted someone else with a letter of great significance to deliver to Romeo, and he fled when Juliet was in the most danger at the tomb. Had Friar Lawrence not have given Juliet the poison, she would have never been put in the position that she was in, β†’

Introduction. embarked on various relevant issues regarding

CentralRoute of persuasionThis is the route in elaborationlikelihood model where an audience receives the information presented to them, thinksabout it critically and considers changing their attitude, way of thinking or behavior. It is influenced mainly by their elaboration of the information presented tothem, understanding and consideration of the facts, ideas or content of themessage. The β†’

Using accounting information to decision making

However, they all work towards thehealthfunctioning of organization. Accounting information is used by both internal management and external stakeholders of a business organization to arrive at various decisions regarding the good performance of this organization.Internally, accounting information is used by the management to arrive at various decisions. The government instills tax debts to a firm β†’

Good article review on terracog

The poor decision-making process is the cause of the dilemma at the organization. According to the case, the production and design departments fail to agree on the retail price of a new product.

Law and morality

Of course a reason must be provided to the person who had drawn the shortest straw, and that is the objective of this paper. Dudley and Stephens is very similar to that of the one being looked at in this essay.

Causes of high school dropouts essay

Students suffering from financial problems often drop out in order to get a job and help support their family. Growing up with this kind of influence and pressure, even as a teen, to make money and help out with the family, causes stress and is likely to cause dropouts. All of these factors and many β†’

Sample article review on consumer behavior

According to the author, the difference between mental accounting and financial and managerial accounting is the fact that mental accounting involves households and individuals and not organisations. The other also highlights the process of mental decision-making. The author illustrates the transaction utility that shows what happens when an individual purchases a β†’

Do you believe that your choices are free

Another equally important factor is the consciousness that indeed the situation in which we find ourselves, allows us to take such alternative actions. Some of them are called life choices that determine the path of education, profession, choice of wife or husband just to name few. The dilemma of freedom of our β†’

Imperial rome vs. han essay

This worked thanks to a strong, powerful military that was more loyal to the dictator than to the people of Rome. In both Han China and Imperial Rome the emperor's claim their right to rule as a divine right, handed down to them from the gods. They believed they were chosen and sent to rule β†’