Quality Marketing Essay Examples for Your Learning

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This has to make someone happy knowing their health is really high. This document uses ethos because it says researchers from Japan analyzed dietary intakes from nearly 1, 000 adults and found those who consumed the highest levels of dairy had the healthiest gums. This ad seems effective to me →

Exporters financial assistance 1777

I will introduce a new program where anybody can apply for help in exporting which will be called " A FOOT AHEAD "..A.F.A.will be fully examined and explained in the following report and Iwill also show some very interesting improvements to the existing government exporting program called P.E.M.D. A FOOT AHEAD There are →

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Fashion language essay examples

It is one of those few brands that are legitimately associated with the rich, the elite, and the few. Target Market While their target markets may have changed and expanded, LV remains to be at the higher tier of luxury brands. And if one thinks about it, this is what they did to actually →

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Essay, marketing The marketing process involves making sure that the s get to know the kind ofproducts and services available in the market in order for the manufacturer to make sales. In triability, we include products such as shampoo and lotion while with observation are products like clothes and shoes. The product life cycle in →

Rela marketing

Assassinates cafe was a failure, they have a lot of easy company cinemas etc they are proud of their way of doing business but they have a lot of pressure.easiest, scarce has more connection with each other because it is a transportation Marketing tool for the choosing the name short, easy to remember Cons: They →

The future of the entertainment and media industry in the usa

The future of the entertainment and media industry in the USA The media plays a big role in our daily lives, needless to say how difficult it would be to dwell in a society devoid of media. There is much scope for experimentation and evolution in this particular industry and my role would →

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Good example of essay on neoliberalism

Since the advent of neo-colonialism, its main objective has been to remove all the barriers of commerce among the economies of the world, and the privatization of all the available services and resources. The many protests against the World Bank and IMF are essentially protests against the numerous neoliberal policies that these institutions implement especially →

The customers revenge assignment

As a final nail in the coffin Atida also refuses to reimburse her for the costs she made for taking the car to a mechanic instead of to them. How Atida should deal with it's unhappy customers: Having a bachelor degree in Commercial economics and a minor in sales & account management, I am no →

Marketing mini stories

At this restaurant, the table was set with linen napkins, and nice silverware, the usual condiments, etc.and in the middle of the table was a tent card advertising the " wine of the month", which was a Kendall-Jackson Chardonnay. The restaurant itself was also functioning as a marketing intermediary by placing the tent cards on →

Marketing concept and role as marketer for ipt

Thus, the different marketing strategies; pricing strategy, distributive strategy, promotional strategy, sales strategy, product creation and branding strategy, inter-alia, these are synchronize in meeting the marketing objectives of the organization. Playing the role of marketer for IPT product, strategic marketing plays a significant aspect in the execution of my marketing functions." Strategy is concerned with →

Strategic issues in marketing issue paper:

The Relevance of Digital Marketing in Addressing the Changes in Consumer Behaviour in Today's Businesses al Affiliation The Relevanceof Digital Marketing in Addressing the Changes in Consumer Behaviour in Today's Businesses Digital marketing refers to the process, or rather, a system in which the experiences of customers are integrated in a complex digital channel. →

Successful internet banking has been in singapore

At the same time, it will also explore the reasons for it being a success.the analysis would include; the explanation of the advantages of using the Internet as a distribution channel for banking, the benefits of Internet Banking, the factors that might have affected the usage of Internet Banking in Singapore, the possibility that Internet →

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Critical analysis of a pr campaign

Appealing directly to the exotic nature of the offered job by placing appealing phrases including ' Clean the Pool and Collect the Fish' to describe the duties involved in the jobs, served to stir the imagination of the target population. This capacity to evoke a wish in the minds of the consumer seems to be →

The impact of culture on implementing international marketing

Thesis: According Kaur due to the area ofglobalizationwhere the economies are expanding and integrating with the other economies and are exposed to universal marketing, there is a need to understand the fact that promotion of a product is highly affected by the cultural patterns of different countries. As a rule they have →

Strategic management

MGT499 - Strategic Management Module 3 SLP- Internal Analysis and SWOT Introduction Toyota is a Japanese parent company of the Toyota group, and it is among the largest manufacturers of automobile manufacturers in the world. Lesson learned Toyota Motor Corporation is the largest manufacturing and sales company in Japan.

Starbucks case study assignment

Starbucks is luck to have core competencies that refers to areas of special technical and production expertise in the production of premium coffee. With a srong culture like this, Starbucks has been able to adapt to the needs of the chinese people and hence get a piece of the chinese market.

Defining marketing paper

There Is the function of storing their product. In this function an organization must figure out a way to store their product so there is always a surplus for the consumer when they are ready to buy it. In this function the organization must focus on all the risk involved when opening a →

International marketing strategy: philips case

How are they different from the female shaving market? 2: How can Philips increase the worldwide share of " dry shaving"? 3: How will you characterize and explain the cross-national advertising " rowing boat" campaign? 4: Who are the target groups for the: a) " rowing boat" advertising campaign →

Web servers usually require server-side scripting engines these scripts are some case study

A hacker may therefore use the vulnerable OS to transmit sensitive data to some third parties or perform some functions in the system that can easily compromise the security of the data. ii. Only some limited part of the data in the database are exposed to the end user. When using the views, the most →

Surrogate marketing (advertising)

In this way the customer is not only aware of the acceptably advertised brand but also understands the connection to the regulated product. The companies also do not care much about the sales of the surrogate products -for instance, it seems that the apple juice is not even readily available to buy throughout the company.

Neopets global marketing case study

How? Yes, NeoPets can extend its concepts to an adult market by simply creating similar program but in the context of an adult. Besides, their interests are more divers compared to children, so NeoPets can not expect considerable patronage of the site.

The role of ecology marketing essay

2 - The purpose of the study The aim of the study is to show what is the role of ecology in the marketing in France, various environmental strategies adopted well as its influence to the behavior of customers. And the deforestation, for example, is the cause of the extinction of thousands of plant →

Regression analysis research paper examples

In general, a term referred to as confidence level determines the extent to which the researcher is certain that the variables have significant effect. Regression models Regression analysis employs a mathematical model that describes the relation between the variables. The other variable is referred to as the dependent variable and is the point of →

Executive team

Murphy Chairman and Chief Executive Officer, Gap Inc. Michelle Banks SVP, General Counsel, and Corporate Secretary and Chief Compliance Officer Jack Calhoun President, Banana Republic John Ermatinger President, Japan Marka Hansen President, Gap Toby Lenk President, →

Fitness and health marketing plan

Age range from 16 to 36 years of age. The regular life cycle off professional fighter is 20-30 years of age.


Marketing of Cupcake Royale Company Cupcake Royal Company is a premier bakery with stores located in the greater Seattle, Washington area. In addition to 10 new flavors of ice cream to the existing cupcake has expanded Cupcake Royale to six branches.

Marketing and definition

6 The new 2007 AMA definition is as follows: Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. The Process of Change The Mama's 2007 definition of marketing is the eventual outcome of work by →

Royal danish bearings marketing key terms

RDB's competitive advantage is that they are an already globally known company and they are about to invest in their Research and Development department.| BrandLoyalty| The extent of the faithfulness of consumers to a particular brand, expressed through their repeat purchases, irrespective of the marketing pressure generated by the competing brands.| Given logical assumptions, automobile →

Customer loyalty and retail supermarkets questionnaire

891 percent of the total variance. Finally, on the basis of factor score, these factors were ranked sales promotion'; 'Provision of information'; engagement'; recommendation of the Product or Service'; new brand';' 'The value of brand'; eliminative'; 'Bench Marking' and 'Environmental friendly →

Retail marketing

Furthermore, most the tangerine is produced in China, and all the consumers can buy the tangerine in cheaper prices. Secondly, clothing will have higher demand during Chinese New year. In conclusion, during Chinese New Year the two types of specific products are tangerine and clothing.

Causes and effects of ebonics term paper

A lot of research has been done about the impacts of Ebonics in the daily life of the African Americans but more study need to be done on this area to establish the exact impacts of the use of dialect in public places. As this study reveals, the use of dialect in public has greater →

Free thus the goals and objectives of each company are as follows research paper example

From the above evaluation, it is evident that the disparity in demand levels has led to the increase in competition. The increased competition has led to the reduction of the monopolistic nature in which capstone operates. References Hartley, K..

Marketing study of casinos

By creating the Latino casino brand, they were able to create a relationship where the patrons saw the casino as a second home... The casino discussed used some of the same tactics as the Marines use to pull in their targeted customers.

I. executive summary

Business Mission Mission Statement: SA Recycling is a recycling company that is committed to environmental sustainability by recognizing the importance of protecting the planet's natural resources, keeping harmful contaminates out of the air and water, and making the world a better place to live for everyone. Bumper Sticker: SA Recycling will create stickers with the →

The history of how advertisement works marketing essay

They believe that despite of skipping TV commercial, TV still remains the most memorable medium of advertisement as according to the study, 25% of the respondents believed TV as most effective medium of advertisement followed by 2% in the favor of online advertisement. This massive increase in online advert market and declining TV ad market, →

Marketing plan for sony xpreia

This report will argue that by incorporating the teen market through this marketing plan Sony Ericson will be able to stop the growth in unpopularity that it has created over the last few years. Introduction In this report the Sony spirally smart phone will be critically analyses in terms of its market segmentation, →

Service quality concept of quality marketing essay

The service quality in a dyadic service encounter is recognised as dependent upon the interactive process between the service provider and the service receiver. Parasuraman et al., stated in their study for banking sector that " customers' perceptions of quality are influenced by various gaps which lead to service quality shortfalls and, in →

Module one discussion board

The data is collated to address the needs of business and customers. Hence, enforcing strict code of ethics becomes very important part of market research. The companies can enforce ethics in market research by getting feedback directly from the participants and double check their responses to check the authenticity of data that is to be →

Principles of marketing porsche case

2) Contrast the traditional Propose customer decision process to the decision process for a Cayenne or Ephemera customer. The differences between the traditional and the newer customers are mostly in the first three steps in the buyer decision process. Firstly, the customer is introduced to the new Propose models.

Marketing analysis of melting pot

Melting Pot, as part of the casual dining sector, will be affected by changes in consumer tastes and dietary habits, the level of consumer acceptance of restaurant concepts andhealthconcerns. With the unpredictable rising cost of electricity and gasoline, and the Philippines' worsening economy, guests may have lower disposable income and reduce the →

The internet as a business tool essay example

The Internet as a Business Tool You have a business that's doing OK but you feel could be making you a lot more money than it is at the moment. The Internet merely helps it to happen for you if everything else is right. One more aspect of your business that is facilitated →

Example of organic foods store business plan

The location gives it an advantage of people traffic and at the same time the closest organic food restaurant is thirty minutes drive. - The Company Healthy food restaurant is an organic food restaurant whose main business will be selling natural foods to residents and people who visit Newbury Street. We are expected to start →

Term paper on international financial markets

The loss accounted for % of the annual GDP in United States and it was aimed at undermining the United States as well as the international financial market's stability. As evidence of cooperation in the international financial market, there was a recorded decline in Standard & Poor's 500 index between the 17th and 21st September →

Price-hike-train-wreck – netflix

Price-Hike-Train-Wreck - Netflix of the of the Contents Contents 2 Outcome 3 Alternative Measures 3 What was done right4 Leader Attributes4 Observations and Recommendations5 References6 Outcome The outcome of the decision taken by Reed Hastings, to separate the price of DVD rentals from online streaming, had unprecedented consequences on the →

Reaching and appealing to its target audience

In my analysation I will look at the different methods that Boddingtons used to attain and tempt their audience I will achieve this by looking at the media language, intertextuality, humour, as well as other techniques they used throughout the texts. The main star of the Boddingtons advertisements is Graham the Cow. The ideology of →


Extensive detailed research is done, and then develops strategic Vans target market Is preteens through young adults. Vans target market is preteens through young adults.

Example of term paper on cuba government and politics

The government is the overall owner of the means of production and ensures the masses share in the distribution of wealth. The power of the country was in the hands of a few rich people known as the elite. The country had also not experienced political stability for a long time.

Good rational appeals versus emotional appeals research paper example

Consumers are more likely to believe in what they see and this is the reason why rational appeals in advertising provide facts about the products in market. Marketing research studies in the recent years have provided dependable guidance to marketers as to when to apply emotional appeals or rational appeals in advertisements. Old products in →

Gross domestic product essay

Alternatively, Salvin defines GDP as the aggregate value of all the finished goods and services, which are produced in a country during a period of one year. According to Salvin , a country's GDP can be measured using the expenditure approach or the flow-of-income approach. Given that the real GDP takes into account the →

Buzz marketing persuasive essay

Word-of-mouth marketing is considered to be a more credible source of advertising because the recipient is hearing the information from someone who is not perceived to be out for a profit. When specifically talking about buzz marketing, as opposed to the more broad word-of-mouth marketing, it is described as an interaction of consumers and customers →

Customer relationship mangement

Advertising is an effective tool to attract me since it can raise awareness which is necessary for me to notice the products or companies; develop understanding and create knowledge which make me clear what is the benefit and image. To achieve customer retention and growth, there are positive and negative strategies, reward for staying and →

Marketing and customer service: questions and answers

Is there anything to learn from the profitability and sales growth chart In Figure 3. I Just wanted to add the Importance of going above and beyond the product or service you offer and think about your customer service. Although the text was very detailed and explained all the factors that I feel →

Zappo??s assignment

No matter the cost, the repurchase habits on clients must be kept specially if we take in mind that capos might constantly increase their product assortment. Having this in mind, even when the cost of the returned policy and the call center seem high, the company is investing in the Customer Lifetime Value, as said →

Hospitality marketing

The main objectives of the company to provide and ensure - Quality foods to our customers.To capture a bigger market in the area and a commitment for a broad spectrum of services and foods to our customers. The restaurant's Mission statement is to deliver competitively priced, foodand services to their clientele →

Product remarketing activity

These term targeted audience that this vitamin can be extremely helpful to athlete even to another potential audience that suffers from an illness that a bones and/or Joints. Potential Responses Some responses can range from a senior high school student telling a friends about this new vitamin that can help an athlete with →

In aware of the conflict, the outcome

Negotiation is a process where each party involved in communicating back and forth and tries to gain an advantage for themselves by the end of the process. In summary, planning is a process of setting goals, developing strategies and schedule the process to accomplish the goal.

Essay marketing today

Now with social networking demonstrating to all how to transform a story Into an International boom, Including modifying the call-mouth advertising by making It essentially a double-edged sword In social networks can make you reach the top in no time and deep in the blink of an eye. Now, any company should be →

Marketing case assignment

Personnel: the barista had to learn a broader menu of drinks and as the shops filled with customers the names of clients were forgotten and the time to chat was left behind. However by then the initial customer was almost extinct in the Cataracts shops.

Celestial tea swot analysis

Celestial Tea SWOT Analysis SWOT Analysis: Celestial Tea SWOT Analysis Environment SWOT List Internal Strengths All ingredients are natural Major tea producer in North America Connects to its customers through social media Good reviews by online retailers Weaknesses There are pesticide traces in some products Tea sales less than →

Public relations as a scientific discipline essay

It also emphasizes the importance of applied research to make the valuable role of PR be distinguished among various disciplines. The weaknesses of public relations as a discipline have been cited by several practioners way back the 1980's.James Grunig and Todd Hunt mentioned in their work, " Managing →

Classic airlines marketing solution

One of those programs that are being cut is the revisions of the Frequent Flier Program that their customers have grown to use and love. Even though Classic is still standing their ground, due to the uncertainty of flying and the rise in air prices, Classic has seen a 19% decrease in their number of →

Sandeep singh cheema amanpreet singh be assignment

2 is only based on business customers' occupancy by percentage in Tag Hotels according to their age level. Appendix-I will explain the full interview which was conducted with Tag Chinaware's sales and marketing department's manager and tells about the present condition of Tag in marketing of products and services and explains about the impacts of →

Marketing strategy in ecommerce industry

When you have your product you must also have the platform which will act as the venue of meeting between the targeted client and the product in question. The value attached to the product and which is the target channel to the generation of revenue is the price. Before we look into →

Case study example

Phil understands that purchase for the extended warranty is not justified but he dishonestly convinces customers to buy it, action that contravenes integrity ethics. Question 4: Phil's confidence of interval for predicting buyers and impacts on his incentive sales Phil should be more adept in predicting customers' probability of purchasing the extended warranty because →

Starbucks: just who is the starbucks customer

With a new team and with the desire to succeed, Starbucks did exactly what their CEO Schultz had dreamt of. They captured the market with a simple and well rehearsed phenomenon and that was by capturing their customer. With the emergence of hundreds of coffee chains of Starbucks and with an increase in the variety →

Gen y and marketing

Therefore, Kettle points that marketing started before the production, in which a firm needs to understand customer's want and need, to study market opportunity and a firm's competitiveness, and should be able to develop suitable strategies for its products and services at any stage in This process may involve product development, product pricing, →

Petition for review on certiorari assailing

They further alleged that there was no agreement limiting the period within which to exercise the right to repurchase and that they had even overpaid RAMOS. Furthermore, they interposed the following defenses: the trial court had no jurisdiction over the subject or nature of the petition; RAMOS had →

Marketing plan assignment

Nowadays, innocent is thinking of starting its new business in China. This marketing plan tends to analyze how innocent get in to the Chinese market and come p with some coping strategy. The business Mission is to obtain a successful market share for smoothie in Gudgeon.

Essay on entrepreneurship strategy

Lean startup is a new method of approaching technological methodologies based on the combined effect of feedback from customers, great aspirations, and fast implementation of the policies of a firm. This is accompanied by the massive production of goods followed by predetermined sales and marketing procedures in the hope that consumers will respond positively →

Video meredith

This allows them to build a comprehensive picture of the needs and desires of consumers, their interests and their passion and what they desire in a magazine. The direct mail they send is more than simply advertisements, instead the mail contains offers on a large number of products and publications that the consumer is likely →

Marketing- gopro assignment

Every marketer needs to be aware of what is happening in the market, in order to stay aware of the need to adjust features of a product or to introduce a new one if a gap occurs. In this east case, innovation is the key to differentiation -? launching new goods with new features that →

Banking sector in taiwan research paper example

The distortion of the functions of the market and the nature of the banking system in Taiwan hindered further developments in the banking system despite the accelerated economic growth of Taiwan. This crisis set in unexpectedly to the government, the banking system and to the people of Taiwan in general.

Marketing management and market orientation

People are exposed to marketing in almost everything and they can see the results of marketing In the advertisements on television, Internet, and so on and In the abundance of many products. Rostrum S. Dave Marketing Management is the discovering of the consumers' needs, converting them Into the products or →

Intrapreneurship entrepreneurship report examples

Intrapreneurship & Entrepreneurship Innovation is a complex phenomenon, which describes the process of new idea generation and implementation aiming at to create a new product, service or a process. One of such industries is the game industry, where Nintendo has launched its truly innovative product Nintendo Wii. Nintendo Wii or

Overall marketing strategy research paper sample

This will occur along with ensuring value creation of the EZ Charge product. Attainment of this will be based on the effective positioning of the product within its target market. The marketing strategy is focused on initial personal selling of the product to ensure customers are aware of the product.

Above the throng: identity achieving in the consumer culture

And people achieve personal status by the means of consuming, which the original fixed social order is taken placed by a material world. It is used to be a fixed and unchangeable society, and it is naturally that people are identified by fixed status when they were born, and they also own fixed ' blood →

Marketing exam model answer

The various macro environmental factors like market segmentation, socio-economic and legal paradigms, environmental issues and sustainable development etc have become vital ingredients that have significant impact on the market sustainability. Thus, the current business environment necessitates development of new products that meet the changing requirements of the customers. Commercial Customers, suppliers and competitors are →

Example of business plan on modern hotel and restaurant

Finally, the business establishment is scheduled to begin in June 2013 to December after which the business will be ready for a launch in January 2014 with a total capital budget of $ 710, 000, 000. - Business - Description - Type The business will be a Hotel cum restaurant providing accommodation, restaurant services and →

Axe commercial essay

AXE has been positioned in such a way that the impact of fragrance on the attractive females can be visible in each of its advertisement but this particular advertisement is extreme case of the same. All the women were dressed similarly and had perfect figure as if the spray affects only that →

Graph 1 essay samples

Both the professions require a high degree of memory and mental agility. For a software engineer, the top skills are focus and mental agility.


Take-out counter Kahitsan will be providing a separate takeout counter for that customer who wants to buy our products and serves as " pasalubong" for their families, friends, and colleague. Kahan will be providing a hassle-free service to all our valued customers especially for those who find a place to eat and just relax for →

Tesla the electric car research paper samples

These include traction, navigation, 3D imaging, night and thermal vision, communication, fuel/energy consumption as well as media controls that are standard in that new feature can be upgrade. The cars contain features such as the internal electrical and modular controls which the users can download and install in the car like the smart phones app. →

Surgeycom business plan business plan examples

I would allocate approximately 40% of the funds to marketing and PR activities as well as diversification projects in order to extend the reach of the site. 20% of the funds would be used to drive rigorous sales and network building efforts, including the building of strategic alliances.


As a marketing executive in JELL, I am requested to produce a complete marketing plan for the board of the directors to promote our training services to our linens in Greater China. In view of this, we act as a training consultancy partner to provide an extensive training package by offering training →

Free essay on scarcity & shortage

One of the basic postulates of Economics is that society operates within a world where resources are limited, and it is impossible to satisfy the overall demand and fulfil all the existing needs. Scarcity implies that in the situation when price is equal to zero, it is impossible to satisfy all demand, because producers are →

Advocate good samaritan hospital marketing plan research proposal examples

In this marketing plan, the objective remains service delivery to the community but with the realistic objective of raising revenues that actually fund the services delivered by the hospital. The use of expert and resourced personnel has been appreciated and adopted as a mode that ensures effective service delivery and at the same time gives →

Marketing system

The biggest selling point of CFE conditioner is it was the whole new combination of the new improvement of filtration machine that can filter almost 98% of the harmful method for environment inside the gases that release from the motor, internal air circulation system that working automatic while people switch on the air conditioner to →

Life insurance

As this research studying based on the Indian market, the research is proceeding in Bangalore, which is one of the main city in India. Research mythology is proceeding under collecting data of the current status of the both company and from the people to know the brand awareness and the purchasing behaviour when buying life →

Marketing techniques of ritz-carlton

For the hotel marketing, marketing can be done with the help of various things, not the only one or two of the techniques to use for marketing. The main and top marketing these days is the internet marketing tools these are those tools which are very help full in the planning strategy and marketing →

Canon marketing recommendations

Issues outlined in the above article facing Canon Inc.s facing are the worsening micromanagement and the use of smartness for photography, while also facing stiff competition from the likes of Nixon, Xerox and Ricoh. Yang, 2012) Canon having cut its operating profit outlook for the second quarter in a row and the fact that sales →

Health care marketing in practice

While It is easy for me to determine the quality of my car repair, it is much more difficult for me to determine what counts as " good" health care. A large part of this is linked to he uncertainty inherent in any kind of biological process. In a Microsystems approach, the patient →

Ups business plan – assignment

Patrick and his partners are a team of professionals who through a clear understanding of businesses and access to a network of quality professionals, are committed to creating a whole new concept in what broadly known as the recruitment business. Patrick and his partners aim to make a difference to their clients by providing high →

Marketing mix in a business

Price: Bottle Green Cordial drink is priced Just under E, I assume this is a cost based price. Simon Speers describes the bottle as 'chic' and hopes for it to be on the dinner tables of the nations middle class. Another suggestion was to target the vending machine market, this would put the →

Follow these steps and create rock solid content marketing

The rise of content marketing led markers hire more content writers in the organization. Further, new age marketing tools like marketing automation, lead nurturing, and content syndication are infused to increase the revenue stream. According to Content Marketing Institute, B2B marketers allocate 28 per cent of their total marketing budget, on average, to content marketing →

Satisfaction level of the general toyota users

First of according to the perceptions there is a myth among the people of Bangladesh is that Japanese products are of best quality and have long life span usually. Then the price of the spare parts of Toyota is quite available in the Bangladesh market and reasonable as well. Primary research included responses from respondents →

Company espn

The core benefit of ESPN is the ability for consumers to access a wide range of information concerning any sport or sporting event they are interested in, as well as entertainment, due to the manner in which much of this information is presented (such as podcasts and television discussions). In essence, ESPN's product is the →